#data and segmentation

How can we deliver more personal content on every channel? That question should be on the mind of all digital marketers, because more and more of today's customers are interacting with companies via multiple touch points. To that end, how can you use the power of social media to accurately target your customers and complement your email program and other marketing initiatives? To help answer th... http://pow.li/1CbImuQ

Are you finding it harder for your messages and marketing campaigns to be seen and heard on social media? Not seeing great results from your latest paid search campaign? If so, it may be time for your brand to look a little closer to home. Over time, brands develop their own audience. With proper listening and nurturing, marketers can drive fantastic ROI year after year by focusing on their own... http://pow.li/1BZUwa7

When I meet with marketing teams, with everyone from executives to digital marketing specialists, they are almost always under some kind of pressure to produce results and improve their marketing metrics. They are working long hours to get things “out the door” and often, under a crush of obligations, lose sight of the customer.    Usually, when I sit down with these marketing teams to see what... http://pow.li/115SW9r

In recent years, video has become much more prevalent as a medium to include in the marketing mix.  It's easier than ever to include a video in your communications, but challenges remain. How do you track video plays back to your audience and their behavior?  And how can you use that tracking to your advantage? This month, Evy Wilkins of Silverpop partner Vidcaster provides three guidelines for... http://pow.li/1ATvYmk

Engaging customers with your e-marketing means understanding their preferences and knowing their behavior will change over time. For example, have you seen the  DISH TV commercial  where former college football stars talk about "going back to college" by watching the games? I kind of get where they're coming from. More than a month into  college football  season, Alabama's Crimson Tide has one... http://pow.li/1qxHoRH

Most marketers understand that revenue attribution is necessary for optimizing future marketing efforts, but fear the complexity of the process. The good news is that for most digital marketers, there are several easy options for incorporating revenue attribution into your reporting. Since revenue attribution is an imperfect science, savvy marketers use multiple attribution models to gain a... http://pow.li/1r1eSrK

While most marketers today are measuring actions such as clicks, opens and shares, it's also critical to understand the key metrics related to revenue and profitability. Without incorporating these metrics, it's impossible to understand if your clicks and opens are creating profitable, long-term customers. Understanding these metrics will give you deeper insights into the different levers that... http://pow.li/1u0wI1E

"One advantage of talking to yourself is that you know at least somebody's listening." — Humorist Franklin P. Jones Learning and leadership, sales and marketing — they all require listening as a vital skill , but that doesn't mean it's always easy. Whether it's a digital message between a retailer and a customer, communication from a business to a prospect, or a conversation between a boss and ... http://pow.li/1m6YwzW