#blogroot

Are you finding it harder for your messages and marketing campaigns to be seen and heard on social media? Not seeing great results from your latest paid search campaign? If so, it may be time for your brand to look a little closer to home. Over time, brands develop their own audience. With proper listening and nurturing, marketers can drive fantastic ROI year after year by focusing on their own... http://pow.li/1BZUwa7

Email service providers (ESPs), marketing automation platforms (MAs), and customer relationship management suites (CRMs) have been advancing through the years to provide the optimal marketing content to optimal microsegments . From your customers' perspective, the benefit is that they receive relevant information that appeals to them at the right time. For example, through advances in scoring a... http://pow.li/1BqIFBS

It's beginning to look a lot like Christmas — at least inside retail stores. Now it's time to make sure your digital marketing is just as ready for the  holiday shopping season . Gift-givers who aren't already buying are at least making their shopping lists. If you can engage buyers with digital marketing during the pre-purchase research phase, you stand a greater chance of increasing conversio... http://pow.li/11kOovY

In recent years, video has become much more prevalent as a medium to include in the marketing mix.  It's easier than ever to include a video in your communications, but challenges remain. How do you track video plays back to your audience and their behavior?  And how can you use that tracking to your advantage? This month, Evy Wilkins of Silverpop partner Vidcaster provides three guidelines for... http://pow.li/1ATvYmk

An email open isn't worth what it once was. Savvy marketers have long known that clicks are a more telling indicator of engagement, and in today's always-on mobile world, this is truer than ever. People are constantly scanning through their inboxes , swiping open emails to quickly skim email content. What happens when an email isn't compelling? It's deleted even faster. What's the net? More... http://pow.li/1AiVZeF

Sooner or later, it happens to every marketer who sends out emails. Whether it's a tweet, a reply email or even someone down the hall saying “Is this yours?” you know you missed something, and it's time to fix the damage. The “oops” email is a terrifying possibility, and until you've had to send an email to hundreds, thousands, or even millions of people, you won't understand the fear that I, a... http://pow.li/1CMc5JB

Marketers already know that email is a revenue-maximizing tool – so how can you take it even further? This month Johnathan Barnes, chief revenue officer and co-founder for Silverpop partner ReachDynamics , shares insights on how email ads can be a new source of revenue for many marketers. Digital marketing technology has drastically improved in recent years, empowering organizations to think... http://pow.li/1EcHXL9

Most marketers understand that revenue attribution is necessary for optimizing future marketing efforts, but fear the complexity of the process. The good news is that for most digital marketers, there are several easy options for incorporating revenue attribution into your reporting. Since revenue attribution is an imperfect science, savvy marketers use multiple attribution models to gain a... http://pow.li/1r1eSrK