#behavior-based triggers

When I meet with marketing teams, with everyone from executives to digital marketing specialists, they are almost always under some kind of pressure to produce results and improve their marketing metrics. They are working long hours to get things “out the door” and often, under a crush of obligations, lose sight of the customer.    Usually, when I sit down with these marketing teams to see what... http://pow.li/115SW9r

It's hard to imagine the pre-Internet world, isn't it? It's akin to thinking about life without cars, television or cellular phones. People born prior to 1985 likely remember a time when browsing, evaluating and purchasing products meant either waiting for a retailer's monthly catalog to arrive in the mail or jumping in the car for a trip to a boutique, mall or department store. Today, it's a... http://pow.li/1eqkPgi