đ Back-to-school sales donât start in August anymore. Most shoppers finish 1-2 months early, and less than 5% wait until the last minute.
For brands, this means campaigns need to be live by mid-July, peak in August or risk missing the boat entirely. đ¤
Listen to the full Ecomm Insights by SusTern Ep.13 "How to Maximize Seasonal Sales: Back-to-School & Beyond":
đ§ Spotify -Â How to Maximize Seasonal Sales: Back-to-School & Beyond | Ecomm Insights by SusTern Ep.13 - Ecomm Insights by SusTern | Podcast on Spotify
đ Apple Podcasts - How to Maximize Seasonal Sales⌠- Ecomm Insights by SusTern - Apple Podcasts
đľ Amazon Music -Â How to Maximize Seasonal Sales: Back-to-School & Beyond | Ecomm Insights by SusTern Ep.13 | Ecomm Insights by SusTern Episode on Amazon Music
âśď¸ YouTube - https://youtu.be/mCRrvMP1t6c?si=ukQC6nISXfkNT5R9


















