Strategy for personalising CX
The first step is to figure out your target market. Then, start developing a personalized marketing plan that speaks directly to them and their interests.
You can do this by using data from social media platforms like Facebook or Twitter which allows marketers the ability to see demographic information about people who have liked certain pages, followed accounts on Instagram/Twitter etc., as well as any other activity they're doing online such as what videos are watched in YouTube and even where they shop both offline and online depending upon how sophisticated you want your campaign:
The first step is figuring out your target market so that you may create a tailored marketing strategy with direct speak towards it. This could be done through the use of popular websites such as Facebook or Twitter which provide customers access to consumer
Closing note:
The key to a successful personalization and customer-centric strategy is following the three steps of the customer journey. First, you should make sure your website offers an easy and seamless experience for potential customers by offering content that speaks to their pain points.
Next, take care of existing customers by making it easier than ever before for them to interact with you on all channels - email, social media, phone calls - so they feel like they're being heard and cared about as individuals. Finally, provide excellent personalized service in-store or online when it comes time for purchase decisions because this will seal the deal.
