#customer oriented

La progettazione di un sito web in una prospettiva mobile first, al giorno d’oggi, risulta di fondamentale importanza sul piano della user experience: ne abbiamo parlato con il team di Capplite, azienda sviluppo software. Questo non vuol dire, comunque, che la versione desktop debba essere messa da parte in maniera definitiva; al contrario, essa deve comunque far parte di una strategia web, a…

L’inarrestabile aumento dei tassi di inflazione è una sfida che le imprese di tutto il mondo devono affrontare. Tuttavia, mantenere una mentalità orientata al cliente in questo contesto è più cruciale che mai. In questo articolo esploreremo come è possibile farlo e perché è fondamentale per la prosperità a lungo termine del tuo business. L’inflazione influisce direttamente sul potere d’acquisto…

The rules of business are being rewritten nearly every day with this imperative for business digital transformation. Every business leader must apply these rules to engage, compete, and grow. Every industry has a unique digital transformation opportunity.

Improving customers’ experiences needs to be the cornerstone of any investment in new technologies or business processes. It’s important to get beyond digital transformation as purely a technical, abstract construct and see it as a must-have strategy to retain customers and attract new ones.

Every company needs to build platforms and partnership to accelerate and scale this transformation. This brings into focus the ability to innovate at the intersection of experiences and operations. Better data leads to better customer results.

AI is helping to more precisely define customers’ preferences and needs. Organizations that are the most successful with digital transformation initiatives can see improvements in customer loyalty rates and customer satisfaction. AI-based algorithms are making it possible to create models that are invaluable for predicting which customers will act on a bundling or pricing offer. These models rely on predictive analytics including machine learning to predict the probability a given customer will act on a bundling or pricing offer, e-mail campaign or other call-to-action leading to a purchase, upsell or cross-sell.

Capitalizing on insights gained from AI, organizations are redesigning their technology infrastructure and process to improve customer experiences. This infrastructure needs to scale rapidly, change rapidly and integrate with the cloud-based infrastructure of the entire supply chain.

Avoiding the GIGO trap

“Garbage in, garbage out.”

It has a nice ring to it. And engineers have long embraced it as a mantra. If you don’t put the right stuff in, don’t expect to get good results.

And so, when we banned leaded gasoline, the car industry complained that they’d never be able to make cars run well again.

And when HP started making printers for consumers, they were eager to point out that you needed to use…

The trend of making services customer-oriented is a direct result of rising demands among customers for better services, and the best way for banks to achieve it is through the use of analytics. Technology is the most crucial aspect of the digital age, but so are the customers and their changing expectations on service providers. Improved customer services enhance business opportunities and increase brand value, due to which banks are prioritizing it.  

Under the traditional approach, banks collected customer information to build databases that could be used to disburse services. Now, customer data has become easily accessible, and analytics solutions are empowering banks to leverage the data for improving customer services.

The use of analytics in the banking sector is not new. Several processes are already using data analytics solutions to hike the efficiency of operations across departments. However, the potential of analytics in improving customer service is incredibly high, making it an indispensable tool for banks. The following list throws light on the factors which make analytics important for CIOs in their quest to help banks improve customer service.

• Handling Vast Data Volumes Effectively