#cubeevo

The process of designing a website is quite personal. The building blocks of a great website are by no means an exact science. Nonetheless, there are plenty of useful guidelines and principles that can help and assist you in creating a website that has good usability and aesthetics. But how do you know which design principles make or break a website? Oftentimes, design is about bending the “rules”, Even so, it is crucial to understand the foundation of what makes a website polished and functional. Here are some tips and tricks to help you construct your very own web design.

Use web friendly fonts

Utilise negative space

The word negative has always been associated as a cynical term, but what if I tell you that the use of negative space is one of the most common and popular ways to improve the layout of your website! The empty space between the components of your design such as the graphics, texts and icons is called negative space or white space. This design principle is especially significant in web design. The worst thing that can happen is when a user feels overwhelmed on a website that is too complicated and complex. Crowded and cluttered text with no utilisation of negative space can hinder the readability and attention towards crucial information, by using negative space, you can streamline a much better user experience.

Stick to a consistent design 

Simplicity is key. A common quote not only in general but in web design too. One of the most important aspects of web design is its design. Maintaining consistency isn’t about just using the same fonts and colours across your platform. It is about applying the same consistency throughout your website layouts. Keeping consistency strengthens the credibility and impression of your brand by a significant margin. Be sure to stay cautious around various visual elements that have a variety of image and letter sizes. It could be a difference-maker that makes a website a chaotic mess or a harmonic synergy.  

What is considered a user-friendly page

A user-friendly website should be a simple, easy-to-navigate website for all visitors that come across your website. The underlying and most important aspect of a user-friendly website is its accessibility and usability; it must be able to direct users to the appropriate content as quickly as possible with minimal downtime. This is crucial because it leaves a lasting impression for all your future interactions between you and your potential audience. It has now become a requirement to invest in a user-friendly website, and without one, you will be left behind. Here are some tips and tricks for improving the user experience on a user-friendly website. 

User accessibility/ UX and UI design

Go for a website design that prioritises the user and their needs before anything else. When you adopt this approach, it becomes much easier to identify problems within the website and also in the user experience. Navigation should be easily accessible; select a structure that allows the user to go where they need to go quickly and efficiently. Things like menu placement or using specific designs for different tabs and platforms to facilitate ease of navigation are good factors you need to consider while designing the website. Avoid hidden menus, as they will disrupt both usability and SEO.

Colour selection

Colour is an important aspect when it comes to designing a website. The human brain is wired to identify different colours with specific traits. For example, green can represent tranquillity, while blue can represent inspiration or imagination. By pairing each primary colour with a different hue, you can completely transform your website with different colour combinations. It is key to select colours that represent your brand and its principals and values. Keep the colours and pages simple, complex combinations will make your information hard to consume. Give your target audience what they are looking for, nothing less.

It is often mistaken by many that the sole purpose of advertising is to ONLY generate new customers. While it may be true to a certain degree, advertising plays a much bigger role in society than one may think. Although its primary objective is to sell, it can also be used as a way to serve and bring attention to a particular cause or problem. 

So how does it actually help society?

Educating consumers about new products and services

Advertising greatly assists in understanding new goods and services. The majority of the time, consumers are generally unaware of new products or services. With advertising, consumers are able to benefit by learning about them and making a wise purchasing decision.

Promotes competition between different brands 

Competition is inevitable in the world of advertising, but for consumers, it becomes a win-win situation. Competition among businesses oftentimes will lead to competitors lowering prices and improving their products and services to remain competitive because they feel pressured by existing consumers, potentially switching brands.

Supporting the media 

Over the years, the evolution of media has transformed decade by decade. It has now reached a state that is fully digital. With that comes the rise of news and media outlets such as the BBC. But with such easy access to the internet in the 21st generation, digital advertising has become a vital part of advertising success. Platforms like YouTube and TikTok are being utilized for advertising. This promotes the creation of more high-quality services and entertainment.