Clinton Crumpler

Studio Head | Art Director @ Dekogon

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May 15 2025Follina, Italy|

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Crumpler's Aussie site (note Crumpler Australia and Crumpler Europe are distinct companies now) has design which pays homage to its '90s roots, featuring centered text, animated logos, and a vibrant yellow moving marquee. For fans of the brand, it's great to know that it's back in the hands of one of the founders. Quality dropped for a while, but is reportedly back up to scratch.

A fine Saturday afternoon in Melbourne, circa 1995, 3 bike couriers decided that the Simple & Tenacious Messenger bags they were making for themselves should be available for everyone.

That moment birthed Crumpler, rooted in Simplicity, bike practicality, sturdy construction, beers and fun for all.

Slowly, over the next 20 years the 3 friends retired or sought fulfilment in other projects, leaving Crumpler to the corporate gods.

For some strange reason those corporate gods lost the passion, vision and fun Crumpler was known for, and replaced it with something a little too... straight edge.

Luckily for those Crumpler fanatics who fell for the biking heritage, practicality, and fun, Crumpler has returned to safe hands, with one of those original 3 friends returning from the music biz.

It's time to revive what Crumpler does best: Simple, Indestructible bags bursting with colour, fun, bike practicality, and most of all, love for beer.

After a meal at Burger King, while my wife shopped, I observed brand positioning. Brands associate with each other for mutual benefit. As a writer, I contemplate persona creation, believing it should be a mix of natural and crafted identity...

After lunch at the King of Burgers a.k.a. Burger King, my wife Jeannie went to do her grocery shopping and other stuff like that. I decided to do some window ogling. I find it interesting to see how major, and not so major brands, position themselves to get customers. The “why?” behind a brand for instance, can influence people to stay loyal with them for generations. I met a person, Martin,…

#Libra en el amor. El bienestar afectivo podría ensombrecerse inesperadamente y alterar tu estado de ánimo; no es buen momento para argumentar con la pareja, deja las aclaraciones para otro día. La economía. El panorama se presenta mucho mejor en el plano profesional, podrían surgir propuestas interesantes. Su salud. Muy buena salud.