#cross-device

Cross-Device Targeting and Attribution Can Improve Your Advertising ROI

When you are placing advertising on-line, you want to make sure you know how it’s performing and where your conversions are coming from.  It sounds simple, but it can get complex very quickly.  When you examine where conversions actually take place, the last click gets the nod in most reporting and tracking metrics.  We know, however, that the engagement process likely started earlier.

B.G.…

Cross-device targeting allows you to engage with your consumers uninterrupted whether they're using a laptop, tablet, smartphone, or any other connected device.

There's the deterministic and the probabilistic approach to tracking. Deterministic requires that the user sign in, while the latter works more with tracking data and statistics.

The point is to retarget effectively, but also to guide your consumer along the path to purchase and to learn what's working (and what isn't) for your brand across all platforms.

Google cross-device re-marketing for signed-in users will roll out over the next few months to help you reach the same user across devices, apps, and sites.