#creatrcrusaders

Campaign: Mental Health Month 2020 | Tumblr’s Post It Forward

As a global pandemic kept us all cooped up inside, focusing on the mental health of young people was more critical than ever. Our artists addressed topics like --- How can we cope with isolation and loneliness? How can we maintain meaningful relationships amidst social distancing? We wanted to address these topics and provide resources for young people to inform themselves and support one another. Post It Forward has been our hub for mental health work since 2015, and thanks to the beautiful community on Tumblr that has been growing for years, the Creatrs pieces resonated far and wide. Artists were able to successfully navigate obtuse emotions and inspire important dialogue and messages of solidarity that flourished in the comment section.

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Nicole Zaridze

March For Our Lives  | Tumblr

In 2018, we saw the social climate shift rapidly towards youth activism. Tumblr's Creatrs have been making social justice content since 2015 with an ability to communicate complex topics through visual imagery. Our March For Our Lives campaign featured artist protest packs that showed art as action. The Creatrs showed our support for and solidarity with the Parkland community and our global community through personal statements and posts. The campaign was featured on Mashable.

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V- Day #LoveYourself Merch | Tumblr + Threadless

Our first-ever line of Valentine’s day merchandise designed by Tumblr Creatrs launched on Feb 1. We used the meme styles and visual language on the Tumblr platform to help hedge the artist to create timely Valentine’s day gear. The accessories and clothing were aimed at an all-inclusive Valentine’s for singles, friends, and lovers alike.

The shop had the work of five Tumblr Creatrs and carried 25 total products in pinks, blacks, and flame prints. The promotions for the show mimicked Tumblr’s most popular type of V-Day meme, the faux valentine.

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13 Billboards in Austin, TX  | Tumblr 

13 billboards in Austin, Texas? Tumblr collaborated with nonprofit, Save Art Space to bring #WhatWillYouDo pieces to life in the form of colossal public art. This was Tumblr’s first ever out of home installation at SXSW. The work was also on display at Tumblr’s annual Mohawk party. The art was aggregated from existing Art Action Day highlights that kicked off 2018 as a year of action and social change powered by Tumblr Creatrs.

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Earth Day | Tumblr

A Brave Heart: The Lizzie Velasquez Story | Tumblr + Lizzie Velasquez

Anti-bullying activist Lizzie Velasquez isn’t afraid of a challenge. Her optimism and influence are profoundly changing the social landscape. We like her style. Creatrs and Post It Forward teamed up to spread the word about her award-winning documentary, A Brave Heart: The Lizzie Velasquez Story. The team sprung into action, creating a custom site complete with Creatr art, videos, and content curation. We also hosted a screening at Tumblr HQ complete with Q+A. After all, the internet is responsible for making a lot of people famous, and Lizzie deserves to be one of them.

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Art Action Day | Tumblr

When historians write about 2018— What will they say? What will you do to make it happen?


2018 promises to be a historic year. The midterm election will be a referendum on countless issues central to the Tumblr community: racial justice, immigration, healthcare, education, LGBTQ+ equality, and more. And it comes during a once in a generation resurgence of activism and volunteerism.

For the first time ever and in partnership with The Federation, we launched the first Art Action Day on 1/20 to call to action all of the artists and creatives: post a piece of art that reflects the action, change and 2018 that we want to remember.

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Serve a Year | ServiceNation

Ok, this one’s cool. ServiceNation, one of the most prominent non-profits in the US, reached out to Creatrs to promote their “Serve a Year” campaign. Artists turned their message into a call-to-action with a focus on accomplishment and, wow, it worked. Tumblr users accounted for a 13% bump in traffic on the ServiceYR.org site, with the content receiving 2M+ impressions in just two weeks. The organization was thrilled with the response, having found a whole new community to help shape the future.

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