#creativity-online

Godzilla – in a snickers ad!

Via AdAge Creativity.

Google’s storytelling spot by Pixar’s Andrew Stanton

Storytelling was celebrated in the most inspiring way possible Sunday night, right at the end of the Oscars telecast on ABC. It came in the form of Google’s one-minute spot voiced by Andrew Stanton, the man behind “Wall-E,” “Finding Nemo,” and “Monsters, Inc.”

Via AdAge Creativity.

Dandruff Shampoo Makes Good Use Of The Canadian Winter With Outdoor Ads

Via AdAge Creativity.

Stuck trying to come up with that one big idea? Sometime it takes only thinking within some constraints to get noticed. Master, a Brazilian agency in Curitiba, worked with City Hall to develop a low cost campaign targeted against jay walking and educating pedestrians. Crosswalks were painted all over town, with the work accompanied by or peeling away to reveal the message “now that you’ve taken notice, use the crosswalk.”

Spending only $2,618 on paints and other materials the campaign generated approximately $122,000 in free publicity (even before this video starts making the rounds) and saw roughly a 21.8% drop in accidents year on year.

Putting something on the ground for walkers to read to not get them into accidents might seem counterintuitive but by creating a visual cue to gain attention, Curitiba generated interest in what was being ignored: simple rules designed to keep its dwellers safe. Tight budgets are often easier to work within for a good cause, having all the artists donate their time and skills for exposure, but the campaign shows what can be done offline to create buzz and interest throughout traditional media and on the web.

Check out some other great crosswalk campaigns produced by brands from Coca-Cola to Kinko’s.

Via creativity-online