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“Kilikiti” into the Trap of Endorsements, Influencers, and the Marketing Campaigns: Nez Long vs Liquid Telecom Zambia Limited

“Take our game, take our name, give us a little fame and then they kick us to the curb, that’s a cold thing.” Andre 3000

Culture vultures and cultural appropriation is not a new phenomenon. Big brands have for a long time built their brands and sold products and services around cultural phenomenon such as catch phrases, fashion trends and catchy lyrics and phrases in songs and content from the…