The MIX IN is an evening event designed to inspire and develop collaborations around cultural tourism across the Dundee and Angus region. Creative Dundee and Scottish Enterprise are pleased to be hosting the event on Thursday 15 June 2017, 6 - 9pm at Hospitalfield House in Arbroath. Cultural Tourism describes a visitor's engagement with a particular place to experience their cultural activities, whilst gaining an understanding into the lifestyles of the people that live there. With the significant increase in tourists expected to the area over the next few years, there’s a huge opportunity to make sure that the products and services are appealing to visitors coming to experience our vibrant cultural offer. You can read a profile of the type of visitors the region expects to see more of on Visit Scotland’s website here. The MIX IN gives you the chance to hear from a number of speakers on a range of cultural tourism topics - current and future, urban and rural. Alongside many local speakers including Cultural Tourism Fund receipients, we're delighted that Alex Saint, Managing Director of Creative Tourist based in Manchester will join us to speak about her experiences of cultural tourism. You can also share your own work, connect with others and discuss the opportunities for cultural tourism across the region.
There’s also the chance for you to briefly share what you are working on and the skills/support you are looking for to develop your own cultural tourism offer. Through this free event held in this remarkable venue, Hospitalfield House, with refreshments provided, we aim to ensure those working within the creative and tourism industries are well connected, visible and continue to thrive.
This is the second MIX IN that has been hosted locally, the first was in 2015 connecting the food/drink and creative industries - you can read more about this event here. The MIX IN is brought to you by Creative Dundee and Scottish Enterprise. A big thanks goes to Dundee-based Illustrator, Laura Darling for the brilliant illustrations featuring local landmarks. The MIX IN - Cultural Tourism Venue: Hospitalfield House, Arbroath, DD11 2NH - directions can be found here. Date: Thursday 15th June 2017 Time: 6pm - 9pm Tickets: Free but must be booked in advanceTwitter: #MIX_IN
Free places must be booked in advance here and refreshments will be provided.
Speakers include, with more to follow:
Alex Saint, Managing Director, Creative Tourist Consults - After 25 years of working in cultural marketing around the UK, Alex Saint founded Creative Tourist Consults to spread the learning from an innovative project she first trialled and tested with Manchester Museums and Galleries Consortium, a project which has played an instrumental part in Manchester’s recent cultural renaissance. From its base in Manchester, the 5-strong specialist directors of Creative Tourist Consults develop original ideas to test and prove new cultural tourism and place-making concepts, before applying the learning with other destinations looking to reposition their destinations as places which cultural tourists genuinely want to visit. The CTC model is founded on helping partners create the right conditions for cross-sector collaboration, an essential ingredient for cultural destination success, and a priority for all destinations regardless of size or scale.
Over the years, CTC has delivered bespoke cultural tourism strategies and projects in many different contexts - from capital and metropolitan cities (such as London, Manchester, Bristol and Cardiff); counties (such as Lancashire, Cumbria, Norfolk and Suffolk); coastal resorts (such as Blackpool and Torbay); cultural-heritage cities (Bath, Cheltenham and Lancaster) and countries (Northern Ireland). CTC is currently engaged in active hands-on delivery for Arts Council England/Visit England Cultural Destination programmes; Discover England projects and Great Place schemes, as well as pure consultancy for other clients and is about to deliver a thought-leadership programme in the Nordic Region.
Lucy Byatt, Director, Hospitalfield - Lucy joined Hospitalfield as director in September 2012. She is interested in developing models of arts organisations that primarily support artists and production as she believes the dominant publically funded models find it hard to retain this as a core value in balance with their focus on audiences. At Hospitalfield she leads an historic cultural organisation that has huge potential to meet the needs of artists and audiences today.
With her small team she has established a new public programme based on supporting new production which, at its heart, provides residency opportunities across arts disciplines with visual arts at its root. Hospitalfield’s Future Plan will include capital investment to restore existing and build new buildings to create a world class place of production for artists and a fascinating place destination for visitors. The aim is to ensure a dynamic sustainable future whilst also caring for the historic house and collections.
She was Head of National Programmes at the Contemporary Art Society, London (2008-20012) and director of Spike Island, Bristol (2002-2008). At Spike Island she established a public programme alongside the Associate Programme for artists and led the £2.5m capital development. This investment made it possible for the organisation to realise the potential of the peppercorn lease negotiated in the 1990’s by the artist groups with Bristol City Council for the 80,000sq ft. building.
Samantha Bannerman, Museum Manager, Dundee Museum of Transport - A native Dundonian and graduate of the University of Dundee, Samantha has worked in museums in Tayside and Fife since 2011. With a background in museums and a love for her City, Sam is interested in sharing Dundee’s cultural heritage and making it more accessible. Sam took up the post of Museum Manager at Dundee Museum of Transport in August 2016. Dundee Museum of Transport is one of Dundee’s newest attractions, established in 2010 with the aim of saving the former Maryfield Tram Depot, a Grade ‘B’ listed building, and redeveloping the site into a transport museum for the City. Alongside this project, the museum opened its doors at its Market Street premises in 2014 and continues to go from strength to strength in readiness for the move to the former Maryfield Tram Depot.
The museum was awarded funding from the Cultural Tourism Fund in February 2017 to trial heritage tours of some of the City’s key attractions. Operated by Dundee Museum of Transport and Airport Travel Dundee, the tours gave visitors an opportunity to see at least two cultural attractions, take the hassle out of arranging transport and provide a unique afternoon-tea experience on a Pullmans Restaurant Coach. With the trials completed in May 2017, the tours are being developed so that they are ready to be booked for the summer season. The museum is also aiming to link-up with other attractions to develop new tours in the near future.
Tara Wainwright, Destination Leaders Programme - Tara is Marketing & Audiences Manager for V&A Museum of Design Dundee. A textile design graduate she began her career in the cashmere industry before moving into graphic design and latterly marketing, communications and audience development.
Part of the core team delivering Scotland’s new design museum, Tara enjoys working with creative talent from across the country to nurture and promote Scottish design talent in all its varied forms, as well as the opportunity to tell the previously untold story of Scotland’s outstanding design heritage and its role in shaping the designs – and designers – of the future.
Along with Kim Adamson (Dundee Heritage Trust), Gaynor Sullivan (Dundee City Council) and Louise Tobin (Scottish Enterprise), she recently completed Napier University’s Destination Leaders Programme, which aims to address the particular challenges facing the leadership and growth of destination development, given the range, scale and mix of businesses that need to work together to deliver an internationally competitive tourism experience. Through this programme the group have developed the concept of Design Tourism, and explored the opportunities and challenges it presents for Dundee and the city region.
More to follow about speakers:
Graeme McLean and Danny Cowe of Developing Mountain Biking in Scotland and Mountain Bike Centre of Scotland.
Malath Abbas, Artist/designer, Biome Collective.
Jess Reid, Head of Communications, Dundee Contemporary Arts.
Ryan McLeod, Designer, Slurrp.
