#creative overthinking

I spent 6 hours making a 30-second video to promote my 1-hour podcast episode.

This is exactly the kind of backwards creative logic that led to us starting this podcast in the first place. Why execute one great idea efficiently when you can spend triple the time on a completely different great idea that supports the first great idea?

The math is beautiful in its stupidity: 6 hours of video editing for 30 seconds of content to promote 60 minutes of content that we recorded in 90 minutes while eating chips and interrupting each other.

But honestly? Those hundreds of overlapping "pre"s hitting at once sound like the inside of my brain on any given Tuesday. And if you're the type of person who thinks "I should make a needlessly complex promotional video instead of just posting a link like a normal human," then you're probably exactly the type of person who will understand why we have 47 unused TV pilot concepts and a crippling case of idea inflation.

The episode is genuinely entertaining though. We develop a crime series about detective sisters, one of whom solves cases from a sensory deprivation tank. It's peak "what if we just kept going with this clearly unhinged concept until it actually worked."