#creative data

The numbers game aka “When 1 + 2 doesn’t = 3!” (or elephants have 2 trunks)

I can’t help but observe that folks love their data in India… lots of lovely numbers, preferably in pretty charts or graphs. Which are generally accepted as ‘truth’ and ‘correct’.

When I contrast the work I do in India vs say Indonesia or Malaysia, there is generally a wealth of data tracked and reported by companies in India compared to sometimes quite limited data points in other markets.

But…

From Data to Ta-da! These 8 Creative Data Campaigns Brought the Magic | Debbie Van Ooteghem

Why It's Great:

Pretty cool to see how data can be used creatively to solve problems and inspire some damn good creative ideas. Check out the Whirl Pool video!  

Where I Found It:

Creativity and data-Let’s be best friends in 2015!!

Primitive Marketing Age: 80% creative

20% logistics

Modern Marketing Age: 60% logistics

40% creative

Makes sense? Imagine, by the time you launch your next campaign, it will already be outdated. Credit goes to fast progressing social media marketing tactics generating another updated series of consumer preference data! Here, only one hero steals the show-‘creativity!’ -putting your data at the…