#createathon 2014

I sat in on the presentation for nonprofit learning point, a nonprofit that provides nonprofit and leadership development for the community.

The group, led by Elliot Roth, went above and beyond, emphasizing their goal to create a message that could really get out there and make local nonprofits aware of this resource that is so conveniently available to them. They identified a target audience and solutions which in part included a folder with inserts for promotional materials and a brochure. I'll be able to share some examples here soon, but I can tell you now; it looked very clean, professional and clear. It was awesome.

The team identified the resources nonprofit learning solutions provides very clearly, and offered detailed advice for the nonprofit as they move forward and grow. They provided some deliverables above and beyond all of that, and identified word of mouth as one effective solution for awareness of this resource.

And in that moment of truth, after the insanity of these past 24 hours, the client responded with.. *drumroll please*..

"You guys are incredible. Just incredible." And she expressed gratitude for all of the work.

It was honestly moving to just be in the room for that. I'm pretty sure there were tears.

What followed were plenty of hugs, smiles, selfies and senses of relief and well deserved pride.

And as an added note, though the true award of CreateAthon is the satisfaction and joy that comes from turning in your work to a happy client, selfie game award of the year goes to Tommy McPhail. Seriously. His selfie game was consistently on point, and the client loved how the group incorporated the selfies into their presentation to give it a personal touch. #wellearned #impressed

Congratulations on a job well done!