Finding the right balance for choosing the right marketing tool is CRUCIAL. And, in the end, it needs to convert.Â
People will start buying when other do. How many times have stopped by a nasi lemak (equivalent to a hotdog stall in the US or fish & chips in the UK) just because there’s a queue or a big crowd? It’s kinda the same. Customer testimonials have been popular among marketers for ages. And with good reason. The modern version of this practice—the video testimonials—takes its effectiveness to the next level.














