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Understanding CPM in Digital Marketing: How to Calculate, Optimize, and Reduce Costs
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Why Unity is moving to 100% in-app bidding
Inside the evolving landscape of mobile advertising, a significant shift is underway – and it’s spearheaded by Unity. The company has announced its ambitious plan to move all Unity Ads traffic to a fully in-app bidding system, marking a dramatic departure from the traditional ‘waterfall’ mediation model that has dominated the industry for over a decade. This transition, driven by Unity alongside…
