Stop being a white woman.
...is how some articles such as this one end.
It reminds me about the public memo issued by Starbucks (or a similar company?) during the racial moral panic of 2020-2021, imploring its employees to "try to be less white"*.
Anyway, this sort of language is used now and again, and I understand, in terms of persuasive content, what is intended by this artful rhetorical flourish.
But I do wonder, are those who write with such turns of phrase willing to put the teeniest tiniest modicum of effort into not completely alienating the part of the desired audience demographic which is not already on board with their ideology?
Or is displaying an unwillingness to put any such effort into one's preaching precisely the deliberate goal in the first place? Is it even a form of countersignaling, perhaps?
*Or did this actually happen? I Googled to try to find the exact wording, and Google is having trouble providing me with confirmation of this, not even the use of "be less white" with any meaning other than "have a lower composition of white people for the sake of DEI". I distinctly remember it being talked about at the time, by podcasters I consider fairly intellectually honest although readily inclined to acknowledge that "wokeness" was going too far at the time.)
