#cottonfest

COTTON FEST 2024: PHASE 1 LINEUP AND OPEN MIC FINALISTS REVEAL Brace yourselves as Cotton Festival returns for its highly anticipated 5th edition, set to unfold at the Old Station in Newtown on April 6th, 2024. Embodying the theme #VoteCottonFest, this year’s edition evolves beyond a conventional festival – it emerges as a dynamic lifestyle movement where attendees actively mold culture through…

CELEBRATING POPULAR SA CULTURE THROUGH MUSIC, FASHION AND SPORT  PHASE TWO TICKETS ON SALE NOW Following the successful Cape Town edition, the highly anticipated Cotton Fest returns to Johannesburg next month, and today confirmed this years’ line-up.Taking place in the inner city on Saturday, the 4th of February, the festival will once again merge both established and young emerging local…

OPEN MIC COMPETITION GIVES LOCAL TALENT A SPOT ON THE COTTON FEST LINEUP 60% TICKETS ALREADY SOLD The fourth edition of Cotton Fest Joburg returns to this February. Launching with a new look and feel, and extending of the University of Cotton Fest theme, popular music festival synonymous with young culture presents The UFC Sports Club. Expanding on the music festival, the brand this year…

Sometimes we might think that people are just pushing things way beyond their value, but we forget that some steps are intentionally created to ensure that we never lose sight of a brand. That is why today I jumped on the topic of merchandising, and not only in regards to the entertainment business where merchandising plays a big role, but in business all together. I am Ntsikelelo Miya, the…

Observation: Cotton Fest t-shirt and caps EVERYWHERE on social media and events!

Past: Locals artists, especially in the house and hip hop scene, have recently taken over the festive season and they are doing it by themselves. From the success of Cassper Nyovests Fill Up idea to Shimza’s one man show, more artists are starting their own festivals and parties, and the marketing behind it is CRAZY!

This past weekend, there were 8 - 10 parties between Joburg and Durban and EVERYONE was wearing their Cotton Fest apparel. Both Riky, AKA and Cassper have big festivals coming up and have done impressive strategising behind it.

This has also been heavily influenced by global artists who have paved the way in creating their own events and activations such Travis Scott with his “Astroworld Fest” and Tyler the Creators “Camp Gnaw”. 

Cassper Fill Up Royal Bafokeng 2019: 

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A post shared by Refiloe Phoolo 🇿🇦 (@casspernyovest) on Nov 25, 2019 at 10:14pm PST

Riky Rick’s Cottton Fest 2020:

AKA’s Fees For All Mega Concert 2020

Future: There’s been a trend of local celebrities being approached by brands and creating summer campaigns for consumers to spend more during the period. 

Later this trend will end and these artists will rather create their own summer campaigns and activations during these period and reject brand opportunities.