#OTD in 1923 – Birth of Joe 'Spud' Murphy, in The Liberties, Dublin.
In 1954, Murphy started his own crisp company, Tayto, in O’Rahilly’s Parade off Moore Street with one van and eight employees, some of whom were to work for him for more than 40 years. His great marketing coup was to invent the world’s first cheese and onion flavour and put paid to the dull crisps of his childhood. The product flourished at home and abroad and within two years the business had…
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