#controlled molting

Massaging the Message: How Meat and Dairy Producers Keep Consumers Happy

Communications from industrial animal farmers and their trade groups often lack an important element that consumers expect and the law requires: fair play. In some cases, the industry’s words are technically accurate but still unfair or misleading. In others, they’re just plain wrong. And when people rely on incorrect or deceptive information about food, the results can be downright dangerous to…