#contentengineering

A customer experience management (CEM) system focuses the operations and processes of a business around the needs of the individual customer.

Learn how to build your semantic model. This article will introduce you to what you need to understand on how the core semantic model works.

Discover the many benefits of the Core Semantic Model and how it can be can be used across multiple groups in the enterprise.

Understand how the Core Semantic Model fits into an organization’s content architecture to align workflows and processes.

Explore how semantic mapping is the basis of all future semantic intelligence to deliver personalized customer experiences.

Learn about semantics to create intelligent content that serves customer needs.

How do we utilize our content in different contexts or assemblies? Learn how content views can be configured to enhance our customer experience and allow for content reuse.

Attributes are the modifiers and rules for content elements. Learn about content attributes and see how they function as part of a content model.