Jul 21
What it takes to win India’s consumer market: deep localisation, value design, trust-building and reaching beyond the metros.
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What it takes to win India’s consumer market: deep localisation, value design, trust-building and reaching beyond the metros.
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Customer loyalty in the digital age
Customer loyalty in the digital age
Customer Loyalty in the Digital Age from Alok Ranjan
Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase decision journey.
This post discusses the growing complexity in the brand-consumer love story and the need…
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Data informs us how to make even the most classically successful products better for consumers #AdobeSummitÂ
Since removing altered pictures from its advertising, Aerie has seen a huge payoff. Sales skyrocketed a whopping 26% in the most recent quarter.
These unretouched photos show why a teen retailer is giving Victoria's Secret a run for its money, Business Insider
Harrods Success Story
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Technology Implementation & Business Profitability
The hospitality and tourism industry is often at the crossroads of social media success and disaster.  They have the kinds of experiences and service offerings that social savvy businesses would love to have.  They are often in beautiful destinations,…
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Strategy #1: Engage the Whole Brain Strategy #2: Reinforce the Customer Experience Strategy #3: Forge Compelling Brand Associations 1-Create a customer advisory team 2-Create a conversation calendar with “3 brain” messaging 3-Rinse and repeat
Why We Buy: The 3 Social Selling Factors That Make Or Break A Sale [Infographic] - Forbes