Professor Brey

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B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.

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B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.

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Ideya's new report shows the why, what and how of selecting social listening toolsInvestment in social media monitoring (SMM) requires careful consideratio. Marketing topic(s):Social media listening. Advice by Guest Expert.

Professor Brey's insight:

Social Media listening tools - selecting the solution that is right for your needs and applications.

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Every company serious about innovation should anchor their pursuit in a vision, strategy and goals for innovation. These core innovation components should address not just enabling technology but processes and culture too.

Professor Brey's insight:

An Innovation Management Framework 

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Modern Marketers are faced with making sense of the ever-increasing amount of data they have access to. What should they be tracking? What are their peers measuring?

Professor Brey's insight:

Marketing metrics that matter...a webinar discussion.  

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Skyword introduces the Content Marketing Ecosystem SkyScape™ - a roadmap for marketers looking guidance in the content marketing space.

Professor Brey's insight:

Guide to the content marketing ecosystem - for those who realize that content is more than just content

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Business intelligence (BI) is a field whose role and methodology were first defined in 1958 by Hans Peter Luhn, an IBM researcher, as “the ability to apprehend the interrelationships of presented f...

Professor Brey's insight:

Functions of Business Intelligence - A clear position on the role

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Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation, making it their

Professor Brey's insight:

Risk management and social media.  The new reality of reputation in a social era. 

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The next generation of business intelligence and business analytics will in part address the need to more easily consume information through smartphones and tablets but will not overcome one of the biggest barriers to big data analytics: the skills...

Professor Brey's insight:

The personalities of business analytics - usability & functionality.

The hospitality and tourism industry is often at the crossroads of social media success and disaster.  They have the kinds of experiences and service offerings that social savvy businesses would love to have.  They are often in beautiful destinations,…

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Divergent thinking is a technique used on many creative activities. A technique anyone can develop. Do you wanna know how it works?

Professor Brey's insight:

Driving creativity through divergent thought - a different perspective on the art

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Are you thinking about ways to transform your workplace into an environment more conducive to innovation?

Professor Brey's insight:

Innovation management and the components of a creative climate

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Leaders & business owners, is everyone in your organization welcoming & collecting customer experience feedback -- where it naturally occurs? Rethink it!

Professor Brey's insight:

Information fluency - an interesting take on the world of customer experiences. 

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Professor Brey's insight:

Change management and the influence of the cloud - Organization, Business Operations, Procurement, Technology and Development

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Professor Brey's insight:

The most disruptive forces in business - its not technology, but then again, that depends on who talk with!

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Michelle Zhou's social analytics tool can figure out your deep personality profile based your public comments.

Professor Brey's insight:

Give me 200 tweets and, apparently, I can foretell your personality.  I Love Data!!!!

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As marketing departments become more reliant on technology, a strong relationship with the CMO will be necessary for the survival of CIOs. In fact, don't be surprised to see CIOs playing a supporting role in the enterprise.

Professor Brey's insight:

The CIO will soon work for the CMO - makes complete sense to me!