Game of Mind

Customer loyalty in the digital age

Customer Loyalty in the Digital Age from Alok Ranjan

Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase decision journey.

This post discusses the growing complexity in the brand-consumer love story and the need…

Welcome to the Idea Economy

The value of an Idea lies in the using of it –       Thomas Edison

In February 2016, Kickstarter, the largest crowdfunding platform, celebrated its 100,000th project funding for a visually striking photography project that leveraged a system that didn’t exist seven years ago. Talk about Pebble Smartwatch, one of the most successful alternatives to Apple Watch, or Fitbit that tracks daily physical…

7 Deadly Sins of Digital Marketing

Be transparent, or perish! Brand loyalty is a passé.

The customer today expects a no-nonsense attitude from brands. Amid a multitude of technology platforms to leverage, customers demand a unique a brand experience at each touch point. While brands are busy adapting their cookie-cutter campaigns to meet consumer expectations, they are prone to practices that can adversely affect their reputation.

Consumer Decision Journey in the Digital Age

The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These…

Digital Darwinism: Adapting for the Enterprise Success

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” - Charles Darwin

Technology disruption has ushered in a period of ‘Digital Darwinism’. An era where the evolution of technology and society is faster than the ability of enterprises to adapt. The tectonic shift in enterprise business dynamics towards adapting their business models, the…

SMAC: Enabling Business Paradigms of the 21st Century

If you stand still, you fall behind. Mark Twain

Agility, adaptability, and innovation are lifeline for success of enterprises in the 21st century. From having shutters down on the ‘Kodak Moment’ for the 130-year-old George Eastman’s Kodak to closing curtains on many traditional business paradigms belabor that enterprises of the 21st century need to continually adapt their business models to…

SMAC: Disruptive Technology Powering Lives, Enabling Enterprises

Wonder how to track your fitness regime and watch that extra fat vanish from your waistline, Go…

New Horizons of Business Process Outsourcing in Africa, Latin America & Caribbean

New Horizons of Business Process Outsourcing in Africa, Latin America & Caribbean is the latest…

Making Social Media Strategy count for B2Bs

We live in an interconnected world where technology has passed baton in the hands of empowered…

Africa: The Digital Awakening

From the evolution of hominids to the era of wars, Africa is always the cynosure of global…

Internet and Information Technology, with the advent of social media, has brought in revolutionary changes in the way individuals and firms interact and transact commerce. The IT outsourcing industry has taken steps to leverage the immense potential of…

Trends Likely to Impact Global Sourcing in 2013

Welcome 2013, a year we anticipate positive change in market dynamics of the global sourcing…

Leveraging Social Media to gain Market Share in Services Marketing

Social Media Marketing is the new sensation in the new age marketing which has helped brands across…

Marketers around the world have seen a rapid change in the annual marketing plans with inclusion of socialmedia and mobility solutions. The rapid rise of applications, social media platforms, messaging solutions, content and interactive services have…