Seminar Report on Impulse Buying
Seminar Report on Impulse Buying
Seminar Report on Impulse Buying
Conceptual Definition
Impulse buying is defined as a buying action undertaken without the problem having been previously recognized or a buying intention formed prior to entering the store.
Operational Definition
Based on the literature review we plan to follow the following definition for the purpose of our research.
The items purchased whose decisions were made…
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