#comm336

In Chapter 11 of "Here Comes Everybody", Shirky discusses how people can use Social Media and produce successful outcomes. 

Ingredients:

1 plausible promise

1 effective tool

1 acceptable bargain with users

Directions:

1. Introduce a plausible promise to potential group members that will make them want to hop on the band wagon or join the group.

2. Bring it all together on a tool, in this case, the social media website/app used to bring users together to collaborate and share information.

3. Lay out a few ground rules for members so that things run smoothly. These rules should ultimately lead to the benefit of the entire group in the long run.

**All according to Clay Shirky**

PROMISE.

Promise is the basic "why" for anyone to join or contribute to a group.  The basic requirement of promise is that there is a promise enough people believe in; the promise creates a desire for participation. 

TOOL.

After getting the promise right within a group, the next step is to figure out which tools will best help people approach the promise together.

Examples:

Wikis

Email

BARGAIN.

Tools don’t determine the behavior of the group, bargain does.  Bargain determines the culture of a group. 

Examples:

“We expect politeness of one another, and we rebuke the impolite.”

“Anything goes.”

These bargains are very different and lead to different cultures, even among groups who use the same tools.