How Color Affects Consumers (Infographic)
As a graphic designer, I love colors. I love my Pantone Swatch Books, I love pulling them out and finding a very appropriate color for my mood, or for that day… or even for that toe…
Once I painted my bedroom red, all four walls, it was intense, but I still miss that room every single day. My roommate (and best friend) wasn’t too thrilled with the color choice once I moved out…
So outside of the scope of my personal life, I love colors. And here at the SwagRobot offices we love colors, infographics and providing our blog readers with very helpful information. So Chris wanted to be sure that we shared this coÂol infographic below.Â..
 Some of the highlights?
Yellow affects consumers with optimism, and is used as an attention grabbing color.
Red increases heart rate, and creates urgency.
Think about how color choice affects consumers the next time you purchase your custom promotional products.