#collaborativepractices

In this video titled ‘Social Media Will F*** You Up’, Prince EA talks about how we shouldn’t (but do) compare ourselves to others on social media. This video is relevant to everyone who has social media accounts. My favourite quote from this video is "Don't compare your behind the scenes to someone else's highlight reel!".

We researched how drastically Instagram has changed from when it was first launched, to where it is now. This article contains statistics as to how and why is it such a worldwide successful app.

Some key points:

Instagram has over 500 million active monthly users

Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day

80% of Instagram users come from outside of the U.S.

Instagram is used by 31% of American women and 24% of men

Instagram users “like” 4.2 billion posts per day

Posts with at least one hashtag average 12.6% more engagement.

75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post

60% of the top brands on Instagram use a consistent filter

Top brands post 4.9 times per week on Instagram, an increase of more than 50% over 2015

Instagram is used by 48.8%of brands—a number that is expected to rise to 70.7% by 2017

Another video we research was the popular TV Show ‘Black Mirror’ which is a series that shows the dark side of life and technology where the future is entirely controlled by how people rate others on social media. It envisions a world in which we're completely dependent upon social media.

Video: https://www.youtube.com/watch?v=jDiYGjp5iFg

For secondary research, we looked at a video called ‘Are You Living an Insta Life?’ created by BooHoo & Ditch The Label. This video shows how not everything you see online is reality. It shows people in their own reality and posting a picture online that is the complete opposite; just to keep up an image and get likes. This is very relevant to society today and will relate to a lot of people watching.

Video: https://www.youtube.com/watch?v=0EFHbruKEmw

Yesterday we had our real and final event for Double Tap! The event was going to run from 11am - 4pm in the Student Centre. We all met up at 10am there to set everything up. While others set up the lights, backdrops etc, I went around the university putting up the posters to advertise the days event. Using blu-tac, I put them on the walls around Keyworth Building, London Road building and the Student Centre. I also created little 6x4 flyers of the poster and spread them around tables and seating areas to get people to notice it more.

Once everything was set up, it all looked really good and it was all coming together. Our set consisted of a desk and chair for Ellie to do the retouching on the laptop, a white backdrop for the Studio area with 2 ProFoto lights, a gold backdrop for the Selfie area with a pink pillow with 1 continuous light, and 2 interview tables with chairs for the interviewers and participants. 

Chloe did an amazing job designing the signs for the studio, selfie and interview areas!

Adam was obviously our first participant to test out the selfie station!

Throughout the day we got a couple of participants willing to be photographed and interviewed - I will be uploading their interviews on a separate post with the links to hear them. Below are the images taken from the studio and then their selfie which was all uploaded to our Double Tap Instagram Page.

Our first customers were these 3 guys, for each of our participants we uploaded their studio photo to our Instagram page with our own caption and hashtags, and for the Selfie we asked them to write whatever caption they wanted, use any filters and use any hashtags, if they wished. The selfie station also had an iPad for the participants to take their image straight on Instagram, and that way it was easier and quicker for them to be uploaded straight to the page.

All these people posted on our Instagram page have given us permission to use their photographs in this project by signing consent forms.

There wasn’t many girls at all that were up for taking part, it was mostly guys and in groups, and if we did have girls it was only if they were with someone (apart from the one female participant above who did it on her own).

Some of our classmates even got involved as well to show their support!

Below is the link for our final video piece of our final event of Double Tap. This video combines the voice recordings from the interviews as well as photographs, video and a time lapse from the day. George, using the skills from his course, created this video.

Video: https://www.youtube.com/watch?v=PQPYpdjHPBI

Below are shareable links from the interviews we did from the final event. Some are from Andreea & Anna, and the others are from me and Ffion.

Andrea & Anna: Interview 1

https://drive.google.com/open?id=0B7-dsWTHIHhGYXpJLXV3Y1ljbW8

Me & Ffion: Interview 1

https://drive.google.com/open?id=0B7-dsWTHIHhGTm80dXdpX3RpODQ

Andrea & Anna: Interview 2

https://drive.google.com/open?id=0B7-dsWTHIHhGZG1SMGdpaEFBVDg

Me & Ffion: Interview 2

https://drive.google.com/open?id=0B7-dsWTHIHhGU2ZxdVRHdW5Valk

Andrea & Anna: Interview 3

https://drive.google.com/open?id=0B7-dsWTHIHhGU1Y0MFY4em5oWUU

Me & Ffion: Interview 3

https://drive.google.com/open?id=0B7-dsWTHIHhGdDRQaElibDlqQWc

Andrea & Anna: Interview 4

https://drive.google.com/open?id=0B7-dsWTHIHhGY2hjT1c1ZW8wazA

Me & Ffion: Interview 4

https://drive.google.com/open?id=0B7-dsWTHIHhGd2x2bVpCMGJrZms

Andrea & Anna: Interview 5

https://drive.google.com/open?id=0B7-dsWTHIHhGTWZOemFoVEZTZDg

Me & Ffion: Interview 5

https://drive.google.com/open?id=0B7-dsWTHIHhGc3VrOXR1MzdaV3c

Andrea & Anna: Interview 6

https://drive.google.com/open?id=0B7-dsWTHIHhGeWF3ZWpkc190bmM

Me & Ffion: Interview 6

https://drive.google.com/open?id=0B7-dsWTHIHhGREs1dzRPOTh6Rjg

Andrea & Anna: Interview 7

https://drive.google.com/open?id=0B7-dsWTHIHhGcVBsR0RDSHlDTmc

Me & Ffion: Interview 7

https://drive.google.com/open?id=0B7-dsWTHIHhGYjBiRjF4SFBDVFE

Andrea & Anna: Interview 8

https://drive.google.com/open?id=0B7-dsWTHIHhGZHBHWGNLZ19TV2s

Me & Ffion: Interview 8