#cold traffic

One of the most common questions entrepreneurs ask is whether they should focus on search-based traffic or interest-based traffic. In this insightful training clip, Russell Brunson explains why the real answer is not either-or, but both. In this video, Russell breaks down the difference between people who are actively searching for a solution and those who are not yet aware they need one.…

Are you struggling to get results from your lead capture pages? You’re not alone. A staggering 89.4% of people using lead capture pages for their home-based businesses aren’t seeing the success they hoped for. But here’s the good news: with a few tweaks, you can drastically improve your results. Let me walk you through some strategies that can transform your lead capture pages from mediocre to…

Online Marketing 101: The First Rule You MUST Know When Marketing Online

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In this video I talk about online marketing 101: The first rule you MUST know when marketing online. Online marketing is imperative to the success of an online business. Someone once said, “Ignoring online marketing is like opening a business but…

My business partner and I finally went live with our latest online business: workout system for men.

Initially, we sent an email out to 50 of our friends. Then, sent two follow-up emails shortly thereafter. 

Of the 50 contacts, 12 purchased the Dana DeSarle System. Not a bad conversion rate!

We initially sent people to this landing page: Men's Fitness Program For Busy Professionals.

This page converted well.

The next step was to send more traffic to the site. Now, I wanted to send a lot of traffic to the site for as few dollars as possible. 

Whenever you are paying for traffic, it's a good idea to make sure to test your landing pages for conversions. Obviously, a huge mistake would be to send traffic to a page that doesn't convert! Total waste of money.

I like to use StumbleUpon ads to send a lot of traffic to new websites (or sites that I have made substantial changes to). Their ad network is really good and it is inexpensive. 

So I set up the ad campaign. A day later, the campaign was declined. 

This landing page (workout exercises for men) was deemed "too sales-y" by StumbleUpon. Of course, this landing page is a long-form sales letter, so the denial was kind of expected. 

The problem is, we know the sales letter is converting. We want people to get to that sales letter and buy the workout system for men. Problem is, we don't have any traffic yet. We need to pay for traffic.

To be approved by all the major ad networks, including Google, you have to have a website that provides a good user experience and has good content.