The easiest way to build hard to copy businesses
āLife is easy if you live it the hard way, and hard if you live it the easy way.ā
~ Eben Pagan, 9-figure business and marketing coach
I discovered and mastered the skill of SEO.
A skill I quickly used to rank at the top of search engines, driving boatloads of traffic (and paychecks) to a viral little blog I created. In a niche with very little competition.
Actually, there was no competition!
I was the only one there.
An advantage that very easily let me rake in $2,000 a day in affiliate commissions.
ā¦ instead of spending the whole day workingā¦
ā¦ I could use my process engineering chops to compressā¦
ā¦ a whole dayās work, down to just 30 minutes to an hour.
And this was long before AI.
But that insight alone turned $2,000 a day into $2,000 an hour. And eventuallyā¦ $2,000 in half an hour!
But then, disaster struck.
ā¦ since the niche and business model I was profiting from were SO freaking easy, that meant it was just as freakishly easy for unethical crazies from third-world countries like Vietnam to simply copy me, do what I did, but with lots of added lies and black hat deceit, to steal the traffic away.
Of course, they didnāt steal away all my businessā¦
ā¦ it was a pain in the butt havingā¦
ā¦ more and more people coming to your site everyday, and just simply copy everything you do wholesale because of how brain-dead simple the business was!
But this got me thinking:
āLooking for easy niches, easy businesses to buildā¦ just aināt cutting it. Itās easy to make money, but easy to lose money once everyone and their grandma starts copying you. Since Iām so good at āprocess compressionā, why donāt I build extremely difficult to copy businesses instead, but using my skills to make them SO quick and easy to do internally, that no one will be able to copy me. Because Iām the only one who knows how to do it the easy way.ā
And thus began my approach ofā¦
ā¦ taking really hard (but simple) businessesā¦
ā¦ that very few people want to do because thereās easier options out thereā¦
ā¦ and figuring out how to personally (and privately)ā¦
ā¦ make them easy (very easy)!
An approach that was first mastered by probably historyās greatest manufacturer, the Japanese car company Toyota, and which they freely and generously shared with worldā¦ to the point thatā¦ it was eventually adopted (sometimes partly, sometimes entirely) by companies like Harley Davidson, Amazon, Tesla, General Motors, Boeing, John Deere, and more.
ā¦ even some of the worldās most notorious con artists, scam artists, and criminals, who are constantly looking for ways to get ahead, and stay head.
But more of the psychology of the approach.
A fact Iāve been discovering recently the more I dive into the psychological weaknesses that let people get scammed for some or all of their money. And how to prevent it.
And something I talk about more in my new workā¦
ā¦ on how to quickly and easily āscamā your brain into getting things done 10x faster and easier than anyone else (even if they use every AI model out there)ā¦
ā¦ the progress of whichā¦
ā¦ is currently at 68% done.
Allen Walker
The Mysterious āHard To Copyā Marketer
Allen Walker, the Mysterious Marketer, is the marketing genius whoās deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). Heās also known as the worldās most genius renaissance marketer. Visit his blog to read thousands of his āsecretā copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/the-easiest-way-to-build-hard-to-copy-businesses) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for freeā¦
