#coffee lab

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A survey launched in the midst of a pandemic showed the company what to leave behind and what areas to focus on.

Restart takes place in recent weeks at the Coffee Lab. The company in the aftermath of the pandemic is reorganizing by "retouching" the existing stores and opening new ones throughout Greece and the rest of the world, according to a new philosophy, healthier and closer to the concept of food seasonality, but also presenting a new in-store confectionery generation.

What does this mean in practice? That the group focuses, in addition to coffee, a product that is non-negotiable on its roster, on healthy and traditional focus on pocket ποσ quantities, but also on products with which the customer can accompany his coffee or drink from the morning until nightfall.

So, now in the chain stores, starting from the new store on Akadimias Street, which opened on Holy Week, customers can find premium confectionery products such as strawberry croissant, pistachio, cappuccino, but also handmade pies with flavor… strapatsada or chicken with noodles.

This refresh in the group was the result of a multi-month process, which began in March 2021 and was completed some time ago. The reason, however, was a research done by the company in the midst of a pandemic and the results surprised it, sometimes pleasantly, sometimes unpleasantly.

According to what the founder of Coffee Lab Stelios Roumeliotis emphasizes in Businessnews.gr : "In the midst of a pandemic, in the first months of 2021 we sought our position in the market and decided to do a survey of 350 of our customers from all our stores in Greece, in order to see where we are. Its results determined and laid the first stone for the new image of all Coffee Lab stores in the year 2022 and in the midst of such a negative economic situation: We found that the trend now for the majority of our customers was healthy food, fresh, to do not overload calories, while many were the ones who talked to us about dietary restrictions such as lactose intolerance etc.

As a result, last spring a road race was launched that contained many tests of new products, a search for raw materials from all over Greece , in order to reach last winter, when new products were found in the storefronts.

For the needs of this complete reconstruction, a multi-month research was done by the R&D department of the company, while a collaboration was made with the well-known pâtissier and food technologist Giannis Kechrologos.

But then there was another issue: Few customers realized that all this work had been done and that now in the Coffee Lab they could find in addition to their coffee, brand new catering products from morning to night, now oriented to a healthier logic, but also more traditional, while among them you could enjoy premium puff pastry.

Therefore, rebranding followed throughout the chain, which is still taking place and is expected to be completed in the coming months, while the first store that marks this new era is the one at the Academy.

"In a world that is changing, you can not remain the same" he answered the question of Businessnews.gr why he made such a move in the middle of such a fluid economic environment, Stelios Roumeliotis, adding that "if we do not change now, we will not have a future tomorrow ».

First store in the USA by a Greek expatriate

At the same time, the chain, which was founded in 2015 and supports most of it in franchise stores, is expanding even more, surpassing in 2022 the 80 stores in Greece and abroad. According to the head of the group, another 35 Coffee Lab stores are expected to open this year, 12 of which will be in foreign countries such as Egypt, Cyprus, England, Germany and Bulgaria, while it is expected to take place act in the fall of 2022 and the long-standing desire of the chain's founder for the group to enter the US.

Specifically, the talks with a Greek expatriate company in the USA are being completed these days in order to open the first Coffee Lab in New York next autumn, on Long Island , an area where many Greeks live. This market is of great interest to Coffee Lab and if the first store has a positive course, it is expected that there will be soon and continuity.

At the same time, a strong market for the Coffee Lab is Egypt, a country in which, by the end of the year, a coffee and croissant production unit is expected to be established in the greater Cairo area.

Copenhagen Coffee LAB

COCK & COWS

Una parada técnica en Copenhague en un rincón muy bien ubicado y con camareros muy amables. A parte del adorno corporativo TOP sobre mi cappuccino, os diré que el espacio es estupendo para grupos grandes y que las hamburguesas prometen...

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