I feel like there has been so much expansion and so many pieces coming together that I can now finally create this amazing offer.
See, I was hesitating before because I didn’t really want to just work with people on “one” thing. Before, I was just developing a framework to help people create their brand message and branding strategy.
Which is SUPER important, and I’m not dismissing it at all. (It’s what I love doing, after all.)
But it’s still only one piece of the puzzle.
So, I added content marketing strategy in there, too, but I still felt like there were some glaring holes.
And tonight, I identified them.
I’ve been diving into goal setting for 3 years, and I’ve been on the hunt for SOME SYSTEM to help me organize this crazy brain of mine so I can focus and just do the stuff I know I need to do.
And I’ve come up against walls every single time. Until a couple days ago, I found out about OKRs, and I swear my life changed in an INSTANT.
And I kept diving deeper into it because I didn’t want to leave anything up to chance. After all, what objectives do I choose? How could I guarantee that I was evenly spreading my time and energy?
So, I thought about the relevant areas of my business that I need to monitor and grow and the types of results I could expect to track.
And, finally, I ended up putting it all together in one framework to make it SUPER simple, even for me (and I like to complicate the shit out of stuff for myself -- even though I love making things stupid simple for others).
It was only until after I wrote a long post on my Facebook profile (where the screenshots came from) that I realized this was a KEY area many entrepreneurs were missing, and it made me think of the entire process in general.
And like a freaking LIGHT BULB at 3:30 am, I figured out all the elements (including how I would even set it up) of my consultation package.
Business development strategy (including the OKRs)
Branding strategy (but just the messaging, no visuals)
Content strategy (all organic here!)
Sales strategy (because this was a missing element too!)
Expansion strategy (*fireworks go off*)
Those are ALL the five areas where I really want to work with people, and I’m SO happy I finally nailed that down and identified them all.
Of course, everyone needs a different level.
They can either come to me having no clue what’s broken in their business and I can help them identify and troubleshoot that (one or multiple areas), or they can tell me they need help with just one (or multiple) areas and we focus solely on that. Those would be super short-term consultations with a laser-focused approach.
Or they can say they have NONE of these in place and choose to work with me at different levels for varying times.
(Though, I’ll only include the expansion strategy for 12-month clients since that requires actually executing the strategies in real time.)
I’ll have a super expedited path of 1 month for all 4 strategies (16 hours with me), a regular track that takes 3 months (18 hours with me), and a slower track that takes 6 months (36 hours with me).
Now, I just have to build out what each part of the framework looks like to know what EXACTLY is included at each level and the benefits of each.
Because this offer is for people who are DONE playing around. They’re called to step TF up. And they take their mission very serious (even if we can still be conversational and playful).
Trust your instincts. Trust those little flashes of insight.
I was talking with someone about project management tools so I could get my shit together. And that led me to a website that talked about OKRs, which I fell into THAT rabbit hole for 3 hours, but it was a GOOD thing.
It got me to that elevated level where I started to think more like a business person and less like a “mompreneur” kind of person.
(And if you know what I’m talking about, you know. I’m fiercely passionate about my businesses, but I wasn’t exactly in that CEO role yet. I was still playing around and still in a freelancer mindset. It was TIME.)
I’ve been setting these OKRs in my own business, and I saw an immediate, radical shift in not just my approach, but how much easier and organized all my goals and efforts were. I could SEE the path. Finally.
And I think just being in that elevated space and sitting with that allowed me this flash of insight tonight to share this OKR method with my Facebook audience.
Which led me to deciding that, yes, this stuff is SO important that I want to include this at the very beginning before ever working on branding or content with them. Because if they can’t address very specific objectives and goals, branding and content are impossible to do right.
Which made me think about the whole process: What do people need? Which led me to sales.
People need to make sales to stay in business, and so many people don’t know how to outline a clear, simple sales strategy to know exactly where to lead their audience and when.
And because my favorite number is 5, I just had to add the expansion strategy because I want people to always keep growing and expanding to have more impact.
And it all started with a casual conversation where a friend randomly asked which PM tool I used, which triggered me to do some research to finding which worked best for me.
So, when you get those nudges, follow them. Even if they seem useless at the time, you never know how you can piece them together later.
