#coachellafication

Every August, the US Open rolls into Queens with its ever-expanding rituals of consumption. Fans don’t just buy in, they perform it: the $23 Honey Deuce held aloft for Instagram, the $40 lobster roll posted before the first serve, the $100 caviar-topped chicken nuggets bought as much for the flex as the flavor. The tennis has never been the cheapest day out, but lately the sticker shock feel less…