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Busy Week in Axcess Land
Lots of Axcess team members on the road this week. We have three Seminars going on - Otis, Karen and Billy are in Syracuse, NY working with the team at #CNYCentral. John Druien, John Eickmeyer and Eric Faires are working in both Dothan, AL with #WDFX and Panama City, FL with #WPGX. This is keeping the film crews busy - finishing up in Columbia, SC and headed to Charlotte, NC. Great things to come!
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The Axcess Group Kicks off with CNYCentral!
John Druien, #Axcess COO, arrived in Syracuse, NY to kick off the 2015 Seminar season with our team at CNYCentral. Training was successful with the sales and management team. Truly understanding why consumer facing advertising allows clients to out advertise, without out spending the market place, is the true stepping stone to a solid successful strategy. Let CNYCentral and Axcess help you create an annuity in your advertising that pays you dividends for years to come!
CNYCentral has a great write-up on the first season of Mind Of A Chef (which you can now watch on Netflix Instant AND Amazon Prime Video)! Check it out!
Let me tell you about the best food show on television. It's called The Mind of a Chef, and chances are you haven't seen it, but Netflix subscribers can catch the entire first season on instant watch today...
Content/Blogging/Website Integration
So far, our group has created some recommendations to improve the website and blogs for CNYCentral. Some of our goals include:
1. Create one area to house all social networks. Currently, there is no central location for users to locate this content. It is in multiple places throughout the site, and blogs are difficult to find. The site is not user-friendly.
2. Vamp up the blogs. There are some blogs created by reporters and internal staff, but they are not updated frequently, and the layout is not creative or interactive. We recommend personalizing blogs, blogging about certain topics/categories and encouraging CNYCentral staff to blog and interact with users who comment.
3. Allow conversations and comments between Facebook and the website. Right now, users cannot link comments on Facebook and article links-we are recommending creating a code that will allow the two conversations to occur.
We are now compiling lists of all the social networks CNYCentral uses, and coming up with designs for blogs and the central location for users to locate all the sites. This will be challenging because CNYCentral's website has a company template is must follow-we cannot change too much with the design, but can improve the layout.
