#clickthru

[:en]How does your email and mobile marketing stack up?[:]

[:en]

In the era of digital marketing, metrics such as click-thru rate, bounce-rate, and email opens serve as the universal benchmark for campaign performance. Get the insights and best practices you need to create high performing campaigns that exceed your goals with a good marketing strategies is the key factor for your success. As a marketer, you’re tracking several email metrics to measure the…

Today, I had Guri Venstad use a clickthru of my app that I had put together using Tap. This served two purposes. I am trying to get a "working" demo of the wireframes, etc into as many hands as possible so that I can see where the app has dead ends and what's confusing to people. I also had Leland, my thesis advisor, do a similar test today.