#clickfraudmonitoring

Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV and video Advertising stands out as the largest market there. Accurately measuring an ad campaign’s effectiveness is essential. It is the marketer’s job to protect against waste and improve campaigns’ ROI. Adopting ad fraud detection tool driven by AI-ML tech can achieve this. 

According to the Statista Report, by 2029, it has been estimated that 87% of advertising revenue in the United States will be attributable to programmatic advertising.  

Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by 2025 from its digital services. With the numbers involved, this growth will present lucrative opportunities for businesses to reach a vast audience through digital advertising channels.   

However, it also draws perpetrators’ attention seeking to use vulnerabilities in online advertising for their benefit, and click fraud is one of them which has emerged as a menace for businesses and marketers. 

Click fraud can take various forms such as click spamming, click injection, and automated clicks using bots. SIVT (sophisticated Invalid traffic) pay-per-click spamming is the most popular technique for simulating performance.