#clearpackaging

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Consumers are starting to watch the food they eat and now are watching brands they purchase as well. Consumers are looking for food that deliver simple and environmentally friendly package. Millennials and the Gen Z generations are those who care about the environment and how we dispose of products. 

In 2020 we expect to see 5 trends within the food packaging for products. Eco-friendly packaging is on the rise- no more plastic waste. Zero waste packaging is making its way through and brands are even looking into edible packaging (using potatoes, seaweed, rice paper). 

For simple packaging, brands are looking at transparent upfront packaging, along with sophisticated packaging.. These brands are trying to be straight to the point with their ingredients and are offering clear packaging so customers can see what's inside the jar. these straight to the point marketers know that once they lose their customers trust they will have a hard time trying to get them back to purchasing their products.

Simple and on brand marketing are the last two trends marketers are looking into. In such a fast pace environment, consumers do not have time to to search for information on packaging. Some straight to the point marketing is telling the customer what they need to know- now! On brand marketing will be telling the brand’s story and at the same time will get their brand to match the consumer’s lifestyle.