Jul 12
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-perfo
Among those who say they plan to increase health and wellness spending this year, food and nutrition leads by a wide margin. Half expect to spend more on healthy groceries and nutrition products, making it the most common form of investment in personal health.
However, there is a clear generational divide in how these budgets are allocated. While older demographics lean heavily toward dietary health, Gen Z is diversifying spending across beauty, mental health, home wellness equipment, and wellness-focused travel, signaling a shift toward a more holistic, lifestyle-integrated definition of well-being.
