Nike: Choose Phenomenal
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Challenge The Traditional Expectations of Society
In line with its ongoing campaign highlighting women, including the recent release of “Dream Crazier“, Nike has created a campaign for the South Korean market calling on women to ‘Choose Phenomenal’.
The one-minute spot, created by Wieden + Kennedy Tokyo, features Korean female athletes side-by-side with images of celebrities emphasizing that women are empowered by their choices from birth. Though the ad was launched a month back, it’s part of the brand’s global campaign leading up to International Women’s Day this Friday.
According to Wieden + Kennedy in a statement to Branding in Asia, the spot spotlights women who “have boldly made their own choices. With all of these different choices, they’re able to demonstrate that there isn’t only one path to greatness.”
Client: Nike Agency: Wieden+ Kennedy Tokyo
(Source: https://brandinginasia.com/nike-campaign-in-korea/)
