#cherrysin

You put in the work. You break a sweat. Why let all that flavor go to waste?

With Cherry SIN Soda, every workout has the potential for a little something extra. Grab a towel, work up a sweat, and when you've given it everything you've got, add the finishing touch.

SWEAT IT OUT. DRINK IT IN.

Because at SIN Soda, refreshment isn't just something you drink.

It's something you earn.

Drink SIN. Be a Sinner. 🖤🥤

Learn more about SIN Soda.

SIN Soda is taking its most infamous challenge out of the soda fountain and onto the playing field with the SIN Soda Sports Challenge, a new spin created for athletes who know that real flavor isn't something you simply open from a can. It's something you earn.

The concept is simple: train hard, play harder, and when the final whistle blows, take the shoe that carried you through every sprint, every tackle, and every exhausting minute of the game. Pour in your favorite flavor of SIN Soda and let the sweat, salt, grass, and unmistakable character of a hard-earned performance become part of the experience.

For the campaign debut, Sindy takes the field with Cherry SIN, pairing its bold cherry flavor with a grass-stained soccer cleat fresh from the game. No clean shoes. No shortcuts. The SIN Soda Sports Challenge is about earning every scuff, every stain, and every drop of the flavor that comes with them.

Because anyone can drink a soda after the game.

It takes a Sinner to drink it from the shoe that played it.

YOU EARNED EVERY DROP. NOW TASTE THE DIFFERENCE.

TRAIN HARD. SWEAT HARD. DRINK SINFUL.

Cherry SIN — Official Flavor of the SIN Soda Sports Challenge.

Learn more about SIN Soda.

I thought pouring Cherry SIN Soda into one of my favorite boots would be the fun part. Then the foam came exploding over the top, ran down the leather, and turned my kitchen counter into one big sticky red disaster. Apparently, I’m not very good at knowing when to stop pouring. 😂

But after the foam settled, there was only one thing left to do. I dropped in a straw, added a little cocktail umbrella—because obviously a boot full of soda deserves proper presentation—and took my first sip.

And damn... it was good.

The sweet cherry flavor was still there, but the boot gave it something extra. A little leather, a little saltiness from all the times I’ve worn it, and that unmistakable sweaty flavor that turned ordinary soda into something completely different. It sounds ridiculous until you taste it, but now I understand why this challenge is catching on.

Maybe the secret really is in the sweat. 🖤

I’m Sindy. Stay sinful.

Learn more about SIN Soda.

SIN Soda has officially thrown down the gauntlet.

You've enjoyed your favorite soda straight from the can long enough. You've poured it over ice. You've probably even experimented with the occasional fancy glass. But have you ever stopped to wonder what you've been missing?

Because hidden inside your favorite footwear is a world of flavor just waiting to be unlocked.

Welcome to the SIN Soda Challenge.

Three Shoes. One SIN Soda. Pure Flavor.

The rules couldn't be simpler. Choose three pieces of your favorite footwear. Pick your favorite flavor of SIN Soda—Original SIN, Grape SIN, or the new Cherry SIN—and pour a little into each one.

Then comes the important part: taste them.

Each shoe brings something different to the experience, transforming your favorite SIN into something entirely new. Your mission is to sample all three combinations and decide which shoe delivers the ultimate flavor.

Think of it as a tasting flight. Just considerably more sinful.

Discover the Flavor You've Been Walking On

Wine gets aged in oak barrels. Whiskey picks up flavors from charred wood. So why should your SIN Soda have to spend its entire life trapped inside an aluminum can?

Your shoes have been carefully developing their own unique flavor profiles with every step you take. A shiny school shoe might offer a smooth, subtly salty character. A well-worn boot can contribute something stronger, earthier and considerably more assertive. And a favorite sneaker? Expect a bold athletic intensity that isn't afraid to announce itself.

Every shoe is different. Every wearer is different. Every combination has the potential to reveal something completely unexpected.

You've spent years breaking in your favorite shoes. It's about time they returned the favor.

Sindy Accepted the Challenge

Of course, we couldn't ask anyone else to take the SIN Soda Challenge without having Goth Girl Sindy go first.

Sindy selected her current favorite flavor, Cherry SIN, and paired it with three very different contenders: her shiny black school shoe, a trusty black combat boot, and a well-worn black-and-white sneaker.

Then she got to work. Cherry SIN was poured. Straws were deployed. Questionable decisions were made in the name of flavor.

And the results were surprisingly competitive.

The combat boot delivered a strong, musky character that Sindy described as absolutely exquisite. The sneaker transformed Cherry SIN into what she affectionately called “the ultimate sweaty sports drink.”

But there could only be one winner.

And the Winner Is... The Shiny School Shoe

In the end, Sindy's shiny black school shoe took the crown. For her, it delivered exactly the right balance between the sweetness of Cherry SIN and the distinctive character contributed by the shoe itself.

As Sindy explained:

“The flavor this shoe imparted on the soda was by far my favorite. Just the right amount of salt from the sweat of a long day of classes, with that delicious Cherry SIN underneath. Absolutely delicious.”

Apparently, some flavor combinations are simply meant to be. But Sindy's favorite doesn't have to be yours. That's the whole point.

Don't Forget the Chaser

For those determined to take their tasting experience one step further, Sindy discovered another important part of the ritual: the sweaty stocking chaser.

After sampling all three shoes, she finished her tasting by squeezing out a colorful stocking for one final palate-cleansing sip. Her review? “Delicious!”

We're going to take her word for it.

Now It's Your Turn

You've seen Sindy's three contenders. You've seen her winner. And you've learned that the flavor hiding inside an ordinary shoe might be anything but ordinary.

Now SIN Soda wants to know: Do you have what it takes to accept the challenge?

Choose your three shoes. Choose your SIN. Discover the flavors you've been walking on all along. Then crown your winner.

3 SHOES. 1 SIN SODA. PURE FLAVOR.

TAKE THE SIN SODA CHALLENGE.

Drink SIN. Be a sinner.

Learn more about SIN Soda.