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SEO is important for any website. However, it must be done in the right way; a few mistakes need to be avoided.

Search Engine Optimisation (SEO) is very important for a website to increase its online visibility. There are ways to achieve it ethically. However, there are also some SEO techniques which are best to be avoided.

Page Jacking of Competitors

This is nothing but the copying of the entire website of a competitor in terms of its code, content, SEO keywords, links; and then changing those links to point toward your own website or products. If you don’t copy all the content except the optimization part, even then, your website will be flagged off as improper and will face a ban from search engines, sooner or later.

Keyword Stuffing

Some SEO techniques like stuffing a website’s content with keywords may have worked in the past; nowadays you get penalized for it by Google. You may instead create content on the website with one or two specific keywords. You may use Latent Semantic Indexing (LSI) i.e., the use of similar keywords to avoid keyword stuffing. However make sure that the words you use are natural, and do not alter the flow of the sentence.

Copying Domain Name

A trademarked keyword cannot be used in your domain name. For example, we cannot use googleproducts.com or Yahooplacements.com, even if it may be available. If not, you may get a call from Yahoo or Google’s Legal team. Copyrighted words cannot be used in a domain name. If a website goes ahead and uses those keywords illegally, then it’s just a matter of time before they are penalized as per law of the land. Read about: How To Deal With Unhappy Customers Read About:   How To Optimise Your Landing Page

Using TM keywords in Meta Tags

Using trademarked (TM) keywords in meta tags may not be illegal, however, it is always better to be on the safer side and avoid incorporating them into our affordable web design. Instead of channeling our efforts into risky SEO techniques which can land us into trouble (or future lawsuits); we may as well do things the right way.

PPC Trademarked Sites

There are certain keywords which are trademarked in Pay per Click (PPC). Those respective companies invested a lot of money so that they get a top ranking for the keyword, no-matter-what. Trying to outsmart them will again get you banned from Google and other PPC providers.

Fully Depending on Back links with Bad Content

Having backlinks to your site is not everything. There are other factors like the ones below.

Good Content

Social Media Links

Website (Optimization, Speed, Site appeal)

Along with backlinks, the above three factors decide your website’s SEO status.

WebCanny is a full-service web design agency offering cheap and affordable website design and development, ecommerce websites, SEO services, logo design and online marketing solutions in Melbourne, Sydney and Canberra. We specialise in working with businesses throughout Australia. Established in 2008, we are a website design and web Development Company trusted by leading brands and over 6000 established businesses. We are Australia’s go to web design company.

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Clients choose us because we understand Australian business; we are experienced, innovative and have been building websites for over 8 years. We like to keep the web design process personal, simple and streamlined while delivering a fully customised service. In fact we are unique in that we will design until you’re happy; we call it our Happiness Guarantee.

There has never been a better time to be a business owner and establish your identity online, capturing your unique brand and using the power of the internet to grow your influence in your industry.