A Night of SALES: More Than Just A Good Deal
(Photo Courtesy of Goldenvoice)
As the long summer nights slowly come to an end, it feels importantâ almost urgentâ to soak up the last of them. On August 12th at the Glass House in Pomona, hundreds of music-lovers stood shoulder-to-shoulder in front of a small stage to do just that.
Opener Hannah Vu, sporting her Taylor Swift tour shirt, packed a powerful punch into her short set. Her catchy songs were cut with a lick of garage buzz, setting the tone for the night ahead. Brooklyn-based No Vacation was next, capturing the audience from the first notes of âSad Valentineâ. Fans already initiated into No Vacationâs world embraced every moment of their set, while those who were unexposed slowly but surely found their way into the groove. The popular âLovefoolâ and âMind Fieldsâ garnered particular attention from the crowd. âYouâre Not With Meâ was a standout, a gorgeous ode to lost love that rolled along as easily as a drive down the coastline. No Vacationâs sound ranges from exquisite bedroom-pop to jangly surf rock, and their live set gave them a chance to showcase both. Each element blended together seamlesslyâ shimmering keys layered with crisp guitars and breezy vocals to create a sound that felt sunny and melancholic all at once. Onstage, they seemed self-assured and comfortable, without missing a beat. Such a strong set alludes to a bright future on the festival circuit.
SALESâ set started in darkness with hip-hop samples booming over the speakers. The mood shifted immediately as each member made their way onstage. The hip-hop halted abruptly as it was replaced by the instantly-recognizable first chords of âBig Sisâ. Lauren Morgan was dressed in black from head-to-toe. She commanded the stage with an easy confidence, complementing Jordan Shihâs mellow presence. Though exuding a laid-back vibe, the two exhibited remarkable musicianship and precision. The electronic drum kit (referred to on their discography as their âuncredited third memberâ), is replaced by Malcom Martin when the duo tours. Martin did a noteworthy job of supporting each song, providing a backbone for which Morgan and Shih could sprinkle their silvery guitar riffs over. Each song was met with such enthusiasm that it felt like a setlist full of hits. It was clear that the majority of the audience was keyed in to SALESâ entire repertoire, singing along to old favorites like âChinese New Yearâ and dancing to newer singles like âWhite Jeansâ.  Morgan and Shih took notice.Â
Towards the end of the night, Morgan took a moment to ask how many people were attending their first SALES show, to which about 75% of the venue raised their hands. A look of genuine surprise on her face, she laughed, âWhereâd all you guys come from?â A fair question, considering that SALES has neither a record label nor a manager. Itâs a choice thoughâ they live up to their self description of âall the pop, no industry bullshitâ. Theyâre a band whose following grew organically thanks to attention from online music blogs. For as many disadvantages the internet provides for musicians today, from streaming to piracy, it removes the barrier of entry and allows for bands like SALES to get noticed at a much faster rate. SALES ended their set with âBest Timesâ, their first LPâs closer and a perfectly natural way to wrap things up. During Morganâs customary âshout-out to Jordan on the computerâ, they gave a shout-out to Pomona as well.
Despite their rapidly-expanding popularity, SALES still feels like a well-kept secret. Their songs are ones that accompany you throughout your day-to-day activities, from the malaise of late summer to that hungover commute to work. The old-school drum beats prevent it from ever sounding really ânewâ, and yet, it never gets old. There was a palpable energy in the room, one that felt resoundingly uplifting. The Glass Houseâs smaller size played a key part in the overall atmosphereâ Â such an intimate space had the ability to capture that energy and intensify it. SALES proved that itâs possible to sell out a venue without being sellouts.
The highly anticipated encore included a song reserved exclusively for live gigs that will never be recorded. A few audience members tried in vain to capture the jam on their phones, but itâs something that can only be fully experienced in person. As much as we would love to add the song to our ever-growing SALES collection, the choice to keep it on stage is actually quite special. Itâs a final gift to the fans, an experience shared between us and SALES and no one else. No industry bullshit.