#cevansfandom

Note: This post is focused on press strategy and studio optics surrounding the Materialists rollout, particularly in relation to Chris Evans' current PR climate. It’s not a commentary on individual careers, popularity, or broader casting discourse or a stan war between Pedro Pascal and Chris Evans! Please keep replies on topic—derailing comments will be removed to maintain the clarity and intention of the discussion. 🩶

Hi People, I wasn’t planning to write about this at first—it just kind of unfolded in real time while I was paying attention. But the more I watched the early promo for Materialists, the more it became clear that something deliberate was happening behind the scenes. And once I noticed the pattern, I couldn’t unsee it.

This isn’t just a typical press rollout. It’s a carefully constructed narrative shift, and Pedro is at the center of it for a reason. So I wanted to take a minute to share my thoughts on what I think is really going on here—from the casting of the press tour itself to the wider implications around visibility, timing, and reputation management.

Pedro kicking off the Materialists press tour might seem casual on the surface, but it’s actually a highly strategic move—one that says more about the current industry temperature than any official announcement ever could. He’s not just a co-star; right now, Pedro is a trusted face in Hollywood.

Between The Last of Us, The Mandalorian, and his upcoming Marvel projects, he’s carved out a space as the media-safe golden boy—charming, grounded, and nearly impossible to trip up in interviews. That kind of press value isn’t just convenient, it’s critical when a studio is trying to steer attention away from a controversy-laced lead. By launching the campaign with Pedro front and center, they’re creating a high-energy, low-risk promotional environment—one that buys them time and goodwill before they reintroduce the more polarizing figures attached to the project.

It’s no secret that Chris’s public image has been shaky for a while now. The combination of PR fatigue, a divided fan base, and increasingly obvious narrative manipulation has made him a liability when it comes to early-stage promo. Studios know better than to hand someone the mic when the audience hasn’t fully forgiven—or forgotten. If anything, putting him front and center too soon would risk derailing the entire campaign. And Dakota, while beloved in her own way, isn’t the kind of press tour anchor you can rely on solo. Her offbeat interview style only really works when she has a co-star to play off of, someone who can subtly course-correct when things get too weird. Pedro does that effortlessly. He’s not just there to sell the film—he’s a stabilizer. He makes the room feel safe, the press feel fun, and the headlines stay on message.

But beyond just optics and personality dynamics, this feels like a deliberate temperature check. A soft open. Studios are watching engagement right now—gauging reactions, tracking sentiment, deciding whether or not the public is ready to see Chris again in a central role. If Pedro draws strong coverage and the project gains traction without triggering drama, then—and only then—will they consider letting Chris step into the spotlight. If it doesn’t go well? They’ll pivot. Quietly. This is the part of the strategy where nothing is said out loud, but everything is being tested.

What we’re watching is not a normal press rollout. It’s a calculated reset. A reputation recalibration happening in real time, with Pedro as both the face of the project and the buffer shielding it from deeper scrutiny. And when you look at it like that, this isn’t just about promotion—it’s about rebuilding credibility. Carefully, methodically, and without drawing too much attention to the effort itself.

PR Clean-Up Mode: Activated. 🚨

CE and Jinx coming out with a philanthropy-focused video, talking about serious, real-world issues (California wildfires, the lasting damage, climate change, etc.) is the perfect distraction move—shifting the public convo away from the mess and back to the responsible, socially-conscious celeb image.

💡 Key Takeaways:

No PR Ring Shenanigans – This is a strategic choice. Straight forward contact with the camera. No hand-waving, ring-flinging mess. They could’ve easily leaned into the showmance stuff, but instead, they made it about the cause—which tells me they want to move past the old narrative.

A Smart Play – This gives him a purpose-driven portfolio piece—something Elijah has been saying he needs to build credibility again, be authentic and reconnect with his fans. This is a pivot back into the “green” lane and focusing on work!

The bigger picture? This could also be laying groundwork for a bigger SDCC 2025 presence. 👀 Remember The Star card? Public rebranding. The Eight of Pentacles? Hard work behind the scenes. We might be seeing the first steps of a bigger PR overhaul.

I just know you bitter pr heaux will be seething, since according to you he's done.. 🙄 Good Job Chris😉... and you too team (for once)🥴 Will we be getting an Elijah Chris article soon?🤭

To double check my theory, I found that the “House of M” run of Marvel comics — on which Scarlet Witch’s MCU arc is based — features Old Man Steve as a *retired* NASA astronaut who was the first man to walk on the moon!

He was an outspoken advocate for mutants too, which would easily tie into Doomsday (given how the cast features the OG X-Men). I could also see this role being used by Chris’ team to leverage his renewed image as an advocate for human rights.

https://marvel.fandom.com/wiki/Steven_Rogers_(Earth-58163)

Anon🫣!!

You’re moving too fast for me—OMG! House of M?? That’s… woof! I’m really learning from you here, but I love it, and it all sounds so intriguing! Now I’m even more interested to see how this could play out, and I can’t wait to hear more of your thoughts on it. This was such a breath of fresh air!

At the end of the day, this is its own universe—built on imagination and creativity. People really need to stop expecting it to follow a strict, logical, linear process based on the comics or movies and then getting up in arms when things don’t go the way they want. Correct me if I’m wrong, but look at how all the previous Spider-Man versions ended up being tied together in No Way Home—and it worked so well! And DC has rebooted the same characters so many times without even using the multiverse angle. Anything is possible, which is why it’s important not to cling to just one outcome but stay open to whatever’s next.

Creativity is limitless, and with Disney, they have both the talent and the funds to run with anything—whether it’s a flop or a box office hit. So, best to just go with the flow!

Also, Anon… I have a lot of lurkers on my page, and you never know who’s watching and taking notes. So if you just called something right and it magically happens—make sure you get your check, honey! 💰😂

Hey Anon,

We already know how that group operates, so at this point, it's honestly just laughable. Their true colors have been revealed—and no matter how things play out or even if they're somehow right this time, it won't undo the chaos they’ve caused in the fandom. The lies, the scamming, the bullying, and trying to pin everything on one person while forcing them to take the fall? Yeah, many of us won’t forget that anytime soon. We’ve all seen the receipts.

Sure, they might always have their core followers—and that’s fine—but the credibility and trust? That’s gone.

As for the likes, I can't really speak to that directly, but I have noticed certain blogs reblogging everything, and then there are those ghost accounts that suddenly pop up. I block those immediately—they're clearly there to troll or stir things up. And honestly, I’m just not here for that, we deserve better at this point! We’ve all worked so hard to maintain a respectful and safe space these past few months. Even when we don’t all agree, there’s a maturity and mutual respect that I really love and appreciate about our community.

Also, thank you for the kind words—it truly means a lot. I'm just trying to assess things fairly and come to reasonable conclusions. I think most of you know by now that I always say energy flows and shifts, so while I may have gotten a few things off here and there, I’ve always aimed to observe, reflect, and remain open to how things unfold.

No matter what happens, I want this space to remain grounded, positive, and one where we can all grow together.

Thank you so much for sharing your thoughts and I hope you enjoy the rest of your week!