Cartz (@itsCartz) is a West London Hip-Hop artist, whose lyrical delivery is rhythmic, packed with energy, clever punch-lines, and full of character. Cartz has been perfecting his art form over the last 10 years and describes himself as, âa rapper from the heartâ. âKeeping It 100â also features singer/songwriter Jay Soul (@Jay_Soul) on the chorus. Jay primarily sings classic gospel and pop songs with âGospel Singers Incognitoâ (GSI), who appeared on shows including Late Night with Jonathan Ross, The Lee Mack All Star show, BBC Children in Need, Sky 1 League of their own and were semi-finalists in Britains Got Talent 2013 (Series 7).