#cardspring

Por Dos Diamantes

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Introduction

Twitter is one of the biggest social media platforms in the world today. With over 280 million users, Twitter has become a vital platform in the digital marketing era. Twitter has a new plan that can make this platform even more powerful. This plan is to release digital coupons in the form of tweets.

Coupons on Twitter

Twitter plans to offer digital coupons in a new ad platform on its site called the Twitter Offers. This piece of news is a huge announcement in the world of online commerce. Many analysts believe that this is Twitter’s attempt at gaining a bigger piece of the online commerce world. This new system will give businesses the ability to offer coupons to its followers. Twitter also hopes to later on allow businesses to post coupons via sponsored tweets aimed at the business’ targeted demographics.

What Started the New Platform

This recent move by Twitter is tied to its recent acquisition of a company named CardSpring. Many analysts believed that some sort of in platform buying would soon ensue, and they were correct. The technology they obtained in this acquisition will be used to link these coupons to users’ credit cards to be used at a later time. The discounts will be embedded within tweets with a get offer button that will link the offer to the user’s credit card.

What This Means For Businesses

What does this mean for Twitter? This move will immensely help increase engagement rates on Twitter for businesses. This gives the detractors of Twitter less reason to stay away from Twitter. Followers of businesses can help spread the word of the coupons by retweeting them as well. People may also be more inclined to impulse purchases because of these digital coupons, leading to an increase in sales for businesses. Business owners should be very excited about this new platform that Twitter is planning to release.