We are very sorry you feel this way. I don't know how you got the idea that our ultimate solution to the micronutrient deficiency pandemic is to take nutreince. In fact we NEVER mention nutreince AT ALL ANYWHERE in the book!!!! Our solution as you would know if you all took the time to really read NAKED CALORIES, and not just jump on the haters bandwagon, is FIRST and FOREMOST to eat micronutrient RICH FOODS, (we are and always have been FOOD FIRST people - As is evidenced by our writing of our second book RICH FOOD, POOR FOOD which explains to people how to find the most micronutrient RICH FOODs in every aisle of the grocery story - and does not talk about supplementation at ALL) SECOND, to drive down depletion by identifying all the EMDs in your life and taking an honest evaluation as to just how many micronutrients you personally may be losing each day due to your personal lifestyle, and LASTLY!!! Supplement using a properly formulated multivitamin. We did not say go buy our multivitamin nor did we use Naked Calories to promote or advertise our product, (against the advice of everyone who said we should promote the product) Which by the way came out AFTER we wrote Naked Calories. In fact we didn't even know if we were going to put out a product when we were writing NC). Having said this, what would you have had us do? Not talk about supplements or not explain the glaring flaws in the typical multivitamin to the nearly 50% of the general public who takes some kind of a multivitamin? So just because Standard Process, Quantum Research, Garden of Life, Synergy, Thorne or NOW didn't bother writing a book to actually educate people about micronutrients or make them aware of ways they may be loosing micronutrients based on their lifestyle or known competitions, but just sell vitamins they are reputable, but because we wrote a book that we believe addresses a very real and important issue, but have a multivitamin you chalk it all up to a crummy commercial? WOW! Did you go after Steve Jobs the same way - I would imagine he wanted you to buy his Apple computers or how about Dr. Weil or Dr. Amen or Dr. Hyman all of which make money selling supplements and Dr. Weil and Dr. Amen have their own lines. Can't a person be an author be an innovator at the same time. Just so you know we didn't create nutreince just to have our own vitamin. If just one other company had been making a multivitamin that meet all the components for proper absorption and utilization we outlined in the ABC's of Optimal Supplementation Guidelines then we would have just recommended their product, but there wasn't one. Whether you want to believe it or not, until multivitamins are manufactured using anti-competition technology and according the the ABCs of Optimal Supplementation Guidelines then people will not be getting benefits they could be receiving. Dreamweaver444 said that we have the trademark on anti-competition technology - should we not have done that either? Don't all companies trademark their own technology? And we agreed to put anti-competition technology in the book because we did, and still do, fully intend to license the right to use this technology to other vitamin manufactures that would like to use it. We are already working with one company to formulate their multivitamin using anti-competion technology. Richard D voiced doubt about ACT without independent double blind studies, while we would love to do this, studies like this can take years and thousands of dollars. While we do intend to do this in the future, if science has shown beyond a shadow of a doubt that when two micronutrients are taken together they compete for absorption or in some way decrease the utilization of one or both, then if they were separated, so as not to be in the same formula, than do we really need an independent double blind studies to prove to us that the competition between the two micronutrients would be eliminated and due to that eliminated competition the absorption and/or utilization would be improved compared to a multivitamin that combined them in its formulation? Separating competing micronutrients is the premise behind ACT. Others have said Naked Calories doesn't say much - too many words too little content. Well, I would bet that there is as much if not more information on micronutrients in Naked Calories than any other book on the subject. I know that if our readers follow the three steps we outline in the book, no matter what kind of diet they follow they will have a very high likelihood of reaching and maintaining micronutrient sufficiency, which is what we wanted to provide for people. You say we couple our information with fear. That was not our intention. While it is true that we wanted to make sure people realized the micronutrient deficiency is a very real and dangerous problem, we also offered a very realistic and sustainable 3 step program readers can use to protect themselves without throwing their lives upside down and demanding they eat a rigorous and unrealistic diet. Mira and I used this program to reverse here osteoporosis in just 2 years - millions of Americans are eating what their doctors are telling them to eat, and are taking the vitamins they were told to take and even taking medication, but yet, very few if any, will see the kind of reversal Mira did, because no one is educating them about micronutrients and how they interact with each other. I know micronutrients are not a popular topic, and Naked Calories was not the book our publisher wanted us to write because of this fact, but we felt it was important to start at the beginning with people and talk about an aspect of nutrition that is often overlooked. Its hard enough to try to sell a book about micronutrients to the general public, but now thanks to your harsh and scathing reviews, it just became a lot harder. I wish you would have taking the time to put yourselves in our shoes before writing such hurtful reviews. Or would have written us and allowed us to explain ourselves before convicting us of writing nothing more than an infomercial. You know, just because a farmer educates people, or even writes a book about the benefits of grass fed meat, pasture raised chickens, or organic produce it doesn't mean its all just a crummy commercial, even though he or she dedicated their lives to raising and selling those products. Why would you say that about us, two nutritionists who just want to try to make the world a better place?
The new Sisson content farm golden boys, the Caltons, go postal on someone who calls them out for basically being a supplement company in paleo nutrition clothing. I asked Jayson where he got his PhD from on Twitter. No reply.