#businessmapping

Introduction Isochrone maps represent areas that can be reached within a given time from a point using modes of transport such as driving, walking, or cycling. They are indispensable for businesses seeking to optimize operations, better understand customer reach, or improve decision-making processes.

How to Get Started Creating isochrone maps requires tools capable of generating these visualizations. For example, platform like MAPOG allow you to upload your data and search locations to draw polygons representing areas within reach in a given time. It even has various modes available that will help you decide the transportation methods to use. By combining isochrone maps with demographic data, businesses gain deeper insights into customer behavior.

Applications for Businesses

Customer Accessibility Determine how far customers can reach your business in a given period. For instance, a store can use the data to know its service area and, therefore, the promotions to aim at.

Site Selection Cafes and gyms will use the information to determine accessible locations for their target customers. Comparing the isochrone maps of various locations helps pick the best one.

Delivery Optimization E-commerce sites can analyze delivery zones and identify possible times for services. Isochrone analysis helps in streamlining logistics and improving customer satisfaction.

Urban Planning and Real Estate Real estate agents can present properties within commuting distances, and urban planners use these maps to design transit-oriented developments.

Event Planning For large events, analyze access routes and public transport options to ensure smooth logistics for attendees.

BUSINESS MODEL CANVAS

WHAT IS IT FOR?

The Business Model Canvas was proposed by Alexander Osterwalder based on his earlier book: Business Model Ontology. It outlines several prescriptions which form the building blocks for the activities. It enables both new and existing businesses to focus on operational as well as strategic management and marketing plan.

HOW DOES IT WORK?

To make a Business Model Canvas, the easiest way to start is by filling out what you do. This helps keep the focus on your main goal as you fill out the other building blocks of the canvas. From there you can build on that goal and see how it can be achieved by adding details about the other activities and resources you have.

Start from a blank canvas and add notes with keywords to each building block of the canvas. If you use ‘sticky notes’ for this, you can move ideas around as you fill out each building block in the canvas. You may want to colour-code elements related to a specific client segment.

However, be careful not to fall in love with your first idea and instead sketch out alternative business models for the same product, service, or technology.

You could even practice and learn new ways of doing things by mapping out new/innovative business models that you admire or come across.

WHEN SHOULD YOU USE IT?

When you need business model innovation, such as:

Focus: Stripping away the 40+ pages of ‘stuff’ in a traditional business plan, I’ve seen users of the BMC improve their clarify and focus on what’s driving the business (and what’s non-core and getting in the way).

Flexibility: It’s alot easier to tweak the model and try things (from a planning perspective) with something that’s sitting on a single page.

Transparency: Your team will have a much easier time understanding your business model and be much more likely to buy in to your vision when it’s laid out on a single page.

For detail instructions, see youtube: