#burstingbubbles

@ladymatt replied to your post

In this excruciatingly polarized political era, words are about so much more than their denotation. Denotation is the literal meaning; connotation is about the cultural overtones, and certain words are shorthand for ideology. It’s as if the moment the word “justice” or “sustainability” passes your lips, you’ve identified yourself as a probably clueless outsider who doesn’t understand the actual day-to-day challenges being faced by the community you’re working in... ...Some issues and some words are simply too tainted with negative associations. Animal welfare and workers’ rights may be uphill battles for now—but the importance of local and regional food economies resonate for everyone. Everyone likes fairness, everyone likes entrepreneurship, and everyone likes choice. The words we use when we talk about our work matter, now more than ever...